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Citizen Auto Dater / Credit: AnalogShift
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Rolex head office in Geneva Switzerland / Credit: Rolex
Rolex is planning to invest up to one billion Swiss Francs in a new production facility in Bulle, Switzerland.
The official purchase deal for the land is set to go through in late 2022, with plans to have the production facility up and running by 2029. Rolex currently has operations in Chene-Bourg, Plan-les-Ouates, Biel, and Geneva.
Rolex facility in Bienne, Switzerland / Credit: Rolex
Rolex is the largest Swiss luxury watchmaker, and the brand is inextricably linked to the Swiss watchmaking sector. This new development would create about 2,000 new jobs for Switzerland.
Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust. Rolex SA and its subsidiary Montres Tudor SA design and distribute watches under the Rolex and Tudor brands.
While the Turn-O-Graph is often remembered as the first Rolex with a rotating bezel, it was actually the first serially produced Rolex with a rotating bezel. Before that there was another watch: the Rolex Zerographe!
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