We’ve talked about watch marketing before and most would probably agree Rolex is at the top of the pyramid when it comes to branding for a watch company. But what’s at the core of their strategy?
Read MoreA BRIEF HISTORY OF ROLEX SPONSORSHIPS
Horology
FROM FORTIS WITH LOVE
While Americans get most of the glory when it comes to space watches (much like with the actual Space Race), the Russians also had a say.
Read MoreWHAT IS THE FIRST MOSCOW WATCH FACTORY?
in Horology
When people think Russian watches, the mind often turns to Yuri Gagarin and the Sturmanskie he had on when he became the first person in space. That or Fortis’ Official Cosmonaut Chronograph…
Read MorePATEK IN THE ROARIN’ TWENTIES
The decade after WWI was unique in history, a breeding ground for innovation and new trends that have remained even 100 years later…
Read MoreA CENTURY OF WATCH MEDIA
Watch media, like social media in general, might seem like it’s only been around since the early 2000s, but the truth is magazines like Europa Star have existed for almost a century.
Read MoreBREGUET ON THE WORLD STAGE
In the late 18th century, as Breguet's work became more popular in the French court, he started to extend his reputation, and his business, to farther and farther away…
Read MoreWHO IS THE GREATEST WATCH RETAILER?
It is rare to find a business run by generations of the same family. And yet, the watch industry is still widely recognized as a family business…
Read MoreWHO REALLY MADE THE FIRST STOPWATCH?
People these days are very fond of the saying, “history is written by the winners,” especially when viewed through a postmodernist lens. The story of the stopwatch…
Read MoreTHE HISTORY OF DISNEY WATCHES
Mickey Mouse is probably the most recognizable cartoon character in the world, and Mickey Mouse watches share a similar story and even impact, having existed for almost an equal amount of time as the late 1920s character…
Read MoreGINZA, A NEIGHBOURHOOD STEEPED IN TRADITION
in Clock Towers, Horology, Seiko
In Japan, Tokyo has emerged as the leading city for the watch industry in the country, but that wasn’t without fearsome competition from cities like Osaka and Nagoya since the 19th century.
Read MoreA SIXTIES WYLER WATCH MARKETING DEMONSTRATION
in Horology, Other brands
As far as public relations go, the watch industry may be one of the most significant in terms of impactful strategies that have long lasting effects…
Read MoreCHOPARD AND THE MILLE MIGLIA
Watches and cars go hand in hand. After all, Karl-Friedrich Scheufele said it best himself: “Lovers of fine cars often have a weakness for fine timepieces and vice versa…
Read MoreTHE MAN BEHIND THE MOST COMPLICATED WATCH EVER
We all remember our first ‘real’ watch, but for some people it costs $24 million. That was the Patek Philippe Henry Graves Supercomplication…
Read MorePHILIP WEEMS, LONGINES, AND PILOT WATCHES
Philip Van Horn Weems may not be a figure that is widely remembered historically, especially not in relation to vintage watches…
Read MoreTHE DOLLAR WATCH: THE CHEAPEST WATCH EVER?
in Horology, Other brands
Towards the end of the 19th century, watch companies were experimenting continuously with new timepieces to capture their audiences. One company got it right, Ingersoll with their Yankee or ‘Dollar Watch’…
Read MoreCASEMAKERS EXTRAORDINAIRE: THE ERVIN PIQUEREZ STORY
Casemakers often fly under the radar as far as popularity in the watch industry goes. One of them, Ervin Piquerez, was extremely popular in the mid-20th century and was known especially for their Compressor and Super Compressor cases.
Read MoreTHE GOLDEN AGE AND REBIRTH OF PFORZHEIM WATCHMAKING
in Horology, Other brands
Pforzheim, an ancient city in Southwest Germany, is often overlooked when it comes to watchmaking for more prominent hubs like Glashütte. However, it was once the epicenter of a thriving jewelry and watchmaking trade…
Read More