• 1-Minute Reads
  • Long Reads
  • About
  • Menu

Coronet Magazine

  • 1-Minute Reads
  • Long Reads
  • About

(Photo credit: Rolex)

Rolex's Philosophy of Precision

November 01, 2025

Smartphones and digital watches measure time to the millisecond. A mechanical watch, by comparison, is imprecise, its tiny balance wheel able to keep only so steady a rhythm.

Still, at Rolex, a brand now more closely associated with luxury than with instrument making, scientists, engineers and watchmakers continue to devote enormous effort to improving the accuracy of its mechanical movements.

(Photo credit: Rolex)

For the Geneva brand, measuring the passage of time is not only a technical challenge but also a philosophical goal that defines its research and development division, where specialists work to refine the smallest margins of precision.

Every new Rolex leaves the manufacture with a certified precision of between -2 and +2 seconds per day, an error margin of just four seconds out of the 86,400 that make up a day. Achieving that level of consistency requires a degree of technical mastery comparable to “sinking a golf putt from 250 meters away,” according to Rolex. It’s a sign of the company’s focus on chronometric performance, even in an age of smartwatches.

(Photo credit: Rolex)

And though smartwatches can keep time with near-perfect precision, Rolex says it continues to treat chronometry as a defining discipline. For the brand, mastering the passage of time is not about outperforming electronics but about perfecting the watchmaking art that makes precision possible.

For Rolex, the value of precision is no longer purely functional but philosophical; it is part of a broader pursuit of excellence that defines the company’s approach to watchmaking. The work is mostly invisible to the wearer, yet it continues to shape how the brand measures progress.

(Photo credit: Rolex)

For nearly twenty years, Félix Grasser has worked on the science of timekeeping at Rolex. He now leads a team of ten specialists within Rolex's Research and Development Division focused on chronometry, whose collective work keeps the brand’s watches running within a few seconds of perfection.

What is chronometry?

Félix Grasser: Chronometry is the study of time measurement. It began several thousand years ago when a stick, known as a gnomon, was planted in the ground to tell the time by the shadow it cast. Today, at Rolex, we assess the accuracy of our watches with a scale of one tenth of a second of variation over an entire day.

(Photo credit: Rolex)

Why is chronometry so important to Rolex?

FG: Our research confirms that accuracy is an essential factor in the way customers perceive their watches. Accuracy goes hand in hand with quality, and this precept has guided the work of Rolex engineers and watchmakers since the brand's foundation.

What are the constraints to be overcome when trying to improve the accuracy of a mechanical watch?

FG: A mechanical movement is a complex system made up of hundreds of components that are subject to stress, sometimes of an infinitesimal scale. There is a long list of factors that can disrupt a movement's smooth running — the way the wearer moves, changes in temperature, variations in atmospheric pressure or exposure to magnetic fields, to name a few. All of these variables must be controlled to ensure a watch's accuracy. Moreover, it is essential to guarantee this accuracy over time and in all circumstances because a watch is an instrument of endurance.

(Photo credit: Rolex)

Can the accuracy of a watch change over time?

FG: It can indeed. Firstly, because of natural wear and tear on the movement. But that is not all: we have found that the way a watch is worn is the leading cause of accuracy issues. Rolex watch wearers lead very different lifestyles. Some are highly active, while others are more sedentary. However, it is not necessarily the most active wearers who will see their watches become less accurate. Factors such as the type and frequency of gesticulations, even if they seem perfectly normal, can have an impact.

Could you give an example?

(Photo credit: Rolex)

FG: This year, Rolex has unveiled the Land-Dweller range, with a 7135 calibre that beats at a frequency of 5 hertz, or 36,000 beats per hour. This frequency is higher than that of other Rolex movements, which was 4 hertz, or 28,800 beats an hour. If we increase the rate of oscillation, we reduce the likelihood of a wearer's everyday actions and activities interfering with the watch movement's frequency. Some wearers unwittingly move in ways that can resonate with the back-and-forth movements of the oscillator, which is the heart of the watch dividing time into pulses. As such, the movement, which must remain perfectly stable under all conditions, is disrupted. Thanks to the revolutionary Dynapulse escapement, the oscillator receives more energy from the barrel than our other movements do. This extra power enables the movement to operate at a frequency of 5 hertz. It also contributes to better timekeeping by stabilizing the operation of the oscillator, regardless of its position.

(Photo credit: Rolex)

How did you realize that the oscillator resonates with the wearer's movements?

FG: Research into chronometry relies on significant technical and human resources. In particular, our investigations have seen test equipment created that is unique in the field. We have also developed exclusive analysis algorithms. These provide an extraordinary level of analysis that can bring us to these kinds of discoveries. In addition, we are constantly conducting test campaigns involving hundreds of volunteers who are asked to wear modified or unmodified watches, sometimes with sensors. These studies, which are spread out over several months, or even years, enable us to look at the long-term behavior of the watches.

(Photo credit: Rolex)

What are Rolex's latest advances in chronometry?

FG: Some 20 years ago, the measurement scale used in laboratories to assess a watch's accuracy was calibrated to a deviation of one second per day. Today, we conduct our research at the level of a tenth of a second of deviation per day. We realized that to achieve this outcome, we had to look beyond the simple shape of the components, the materials from which they are made, and the way the movement is assembled. The fractions of a second that we aim to control are found in the manufacturing processes as well as in the accuracy of the measurement methods used.

(Photo credit: Rolex)

We often work at such an abstract level that the phenomena we are trying to observe cannot be grasped directly. As a result, we need to analyze their impact indirectly using high-tech equipment. This was the case, for example, when we were trying to gain a more in-depth understanding of the beat — the difference in alignment between the neutral position of the escapement and that of the oscillator. This study led to the creation of a theoretical concept that we have named the “beat analysis indicator.” It is an invaluable tool that has enabled us to create movements on which the beat no longer needs to be set: the 71XX calibres.

Does chronometry research leave room for intuition and imagination?

FG: Of course! A number of ideas have emerged from what are sometimes informal discussions. There is a significant exploratory dimension to chronometry research. We make progress through trial and error. Intuition and differing opinions can influence the direction of research and lead to new discoveries.

(Photo credit: Rolex)

3 Rolex Chronometry Facts

• All Rolex watches have an accuracy of between -2 and +2 seconds per day when they leave production. Achieving this precision requires a technical mastery equivalent to a golfer sinking a putt from a distance of 250 metres.

• To check the accuracy of a watch for Superlative Chronometer certification, the system analyzes the time displayed on the dial. This is done by comparing two photos of the time on the dial taken at a specific time interval to assess the movement of the hands, an innovation first reported by Coronet. To ensure the photo is captured precisely when the seconds hand changes position, the dial is filmed, and the photo is automatically triggered at the exact moment the hand moves. This process avoids the need to count the latency period — up to 115 milliseconds — during which the seconds hand remains stationary.

• Bienne, where Rolex movements are manufactured, is at a slightly higher altitude than Geneva (437 metres above sea level compared to 375). This difference affects the accuracy of the movements, as the higher pressure in Geneva slows them down by one or two tenths of a second per day. To compensate for the discrepancy, adjustments are made during the manufacturing process to ensure that new Rolex watches display Geneva time.

@coronet

My Rolex newsletter sent once a month.

I respect your privacy. Unsubscribe anytime.

Thank you!
Prev / Next

Long Reads

Featured
Inside the Rolex Workforce
Inside the Rolex Workforce

The figures in this article tell the story of a brand that has built one of the industry's largest and most diverse in-house manufacturing workforces, with low employee turnover while keeping the majority of its expertise in a country less than 10% the size of Texas…

Read more →
Crazy About Rolex, Indeed
Crazy About Rolex, Indeed

A new Rolex book, Crazy About Rolex, mixes bold typography, vibrant colors, magazine-style layouts and large-format imagery all while talking about Rolex's collections, culture and philosophy…

Read more →
Rolex’s Swiss Expansion Challenge
Rolex’s Swiss Expansion Challenge

Rolex display cases may remain empty, but the growing forest of cranes above Bulle has become a visible reminder of the extraordinary lengths Switzerland’s largest watchmaker is willing to go to expand production in one of the world’s most tightly regulated industrial environments…

Read more →
The History of the Yacht-Master II
The History of the Yacht-Master II

The Rolex Yacht-Master II can feel sometimes removed from the brand’s other Professional models because of its highly specific purpose. Yet, beneath its polished exterior is one of the most technically complex movements Rolex has produced…

Read more →
The Art of the Dial
The Art of the Dial

Amid all the talk of AI taking over jobs, dial manufacturing at Rolex may be among the safest crafts in Switzerland. More than any other part of the watch, it is where beauty, art, technology and expertise meet at the most visible level…

Read more →
Wilsdorf's Oyster Turns 100
Wilsdorf's Oyster Turns 100

The story of the watch that managed to shut the world out. Rolex is celebrating, in 2026, the 100 years of the Oyster, the first waterproof and dustproof wristwatch in the world…

Read more →
Rolex’s Ambitious Plan for Green Manufacturing
Rolex’s Ambitious Plan for Green Manufacturing

The new 3D renderings provided by Rolex offer the clearest look yet at its future manufacture. Construction began in 2025 just outside the Swiss town of Bulle, and the site is scheduled to open in 2029…

Read more →
Dufour on Retail, Innovation, AI
Dufour on Retail, Innovation, AI

At Dubai Watch Week on Nov. 19, 2025, Rolex CEO Jean-Frédéric Dufour offered a rare look at how the brand thinks about its future. He discussed the importance of long-term partnerships, the use of AI in manufacturing, and the balance between innovation and tradition…

Read more →
Rolex's Philosophy of Precision
Rolex's Philosophy of Precision

Why in an era of smartwatches, Rolex, a brand now more closely associated with luxury than with instrument making, continues to invest in improving the accuracy of its mechanical movements…

Read more →
When Rolex Sets the World’s Clock
When Rolex Sets the World’s Clock

How does Rolex define time? It’s not just about measuring it; it’s about setting the standard. With its atomic clock, Rolex now produces the very second used to calibrate its precision-testing machines and contributes towards the realization of international time…

Read more →
Rolex and the Next Generation
Rolex and the Next Generation

Rolex has made training and apprenticeship a key part of its strategy to preserve know-how and prepare the next generation of watchmakers and specialists…

Read more →
Rolex’s Hidden Display Studio
Rolex’s Hidden Display Studio

Birds and flowers encased in leather. Airships with metallic skins. Miniature trains climbing mountainsides. For decades, Rolex has relied on Roldeco, a company it owns, to design and produce elaborate window displays that appear in the brand’s stores worldwide…

Read more →
Inside Rolex’s Gold Advantage
Inside Rolex’s Gold Advantage

Rolex has built a competitive edge through its little-known "circular gold" system. From washing filings to incinerating polishing cloths, the brand has quietly built a recycling process that helps shield it from gold price volatility…

Read more →
Book Review: 'The Making of a Status Symbol'
Book Review: 'The Making of a Status Symbol'

Rolex is often celebrated for its craftsmanship, but “The Making of a Status Symbol” details how the brand’s rise and survival through the quartz crisis was equally driven by a narrative that elevated the watch to a symbol of success…

Read more →
Framing the Face of Rolex
Framing the Face of Rolex

Rolex, a brand defined by discretion and precision, rarely releases images of its top executives, making the role of the CEO’s official photographer one of the most exclusive in luxury…

Read more →
Rolex Winds Up for Growth
Rolex Winds Up for Growth

Before opening its new manufacture in Bulle in 2029, Rolex is already expanding, turning Romont’s former Tetra Pak site into a production hub and ramping up hiring…

Read more →
Crowning Australia
Crowning Australia

Australia is gaining traction as a modest yet promising market for luxury goods. Rolex’s recent play signals the brand is serious about the region’s rise and value…

Read more →
Rolex's Ride to the Future
Rolex's Ride to the Future

After a decade of record-breaking success, Rolex’s next chapter hinges on CEO Jean-Frédéric Dufour’s ability to execute on the billions’ worth of capital he has deployed…

Read more →
Rolex's (Discreet) Sustainability Goals
Rolex's (Discreet) Sustainability Goals

Companies are talking more about sustainability in marketing materials, financial disclosures and earnings calls. As a privately held company, Rolex is more discreet. But its sustainability goals reach beyond its well-publicized Perpetual Planet Initiatives...

Read more →
The Hans Wilsdorf Foundation
The Hans Wilsdorf Foundation

The Hans Wilsdorf Bridge is the most obvious symbol of a power that is so far-reaching people in Geneva speak of a “state within a state.” But it is also so mysterious that some people won’t mention its name…

Read more →
Interview With a Dial Expert at Rolex
Interview With a Dial Expert at Rolex

Turning ideas into dials requires rare expertise. Interview with David Riboli, head of watch prototypes at Rolex and expert in the art of dial making…

Read more →
Does Rolex Own a Newspaper?
Does Rolex Own a Newspaper?

Rolex bought a daily newspaper in 2020 through an intermediary foundation. As the brand is embroiled in scandal the business deal — estimated at 6.5 million euros — is bringing in dividends…

Read more →
Rolex Just Wants to Have Fun
Rolex Just Wants to Have Fun

The new Rolex Deepsea is exemplifying what the brand has always been good at: mixing jewelry with patented innovation. Mixing celebration with adventure. Mixing precious metal with extreme engineering…

Read more →
A Rolex New Era Is Coming to You
A Rolex New Era Is Coming to You

We've entered a new era of watch design that goes beyond just a varied palette of colors: This is the era of playfulness, lightness and casualness that is redefining luxury…

Read more →
Rolex's Tesla Challenge
Rolex's Tesla Challenge

A new patent filed by Rolex reveals the brand is tackling anti-magnetism again. And the initial testing results broke records, exceeding expectations from Rolex engineers…

Read more →
For Bulle, 2029 Is Already Tomorrow
For Bulle, 2029 Is Already Tomorrow

A small city in Switzerland is getting ready for Rolex’s fifth manufacture, a one-billion-swiss-franc project. What is keeping local business owners up at night…

Read more →
Rolex in the Future: A Prediction for the Long Term
Rolex in the Future: A Prediction for the Long Term

For 2024 I am predicting the Rolex market will continue to soften as the brand catches up with deliveries. But in the longer term, artificial intelligence will make its way into watchmaking — and not just in watch design or engineering, but also online customer service…

Read more →
Why Eddie Braun Is Rolex's Greatest Walking Ad
Why Eddie Braun Is Rolex's Greatest Walking Ad

What's the ultimate resistance test a Rolex Explorer can be put through? Hiking a mountain? River-rafting? Repelling? How about being strapped to the wrist of a stunt double, day after day…

Read more →
As Rolex Boosts Supply, a New Market Emerges
As Rolex Boosts Supply, a New Market Emerges

The new Rolex manufacture in Bulle slated to open in six years will help with endless waiting lists. Or will it? India, now the most populous country in the world and the fastest-growing major economy, only counts 25 Rolex boutiques…

Read more →
Rolex's Paul Newman Problem
Rolex's Paul Newman Problem

Paul Newman has done more for Rolex than any other brand ambassador, including Roger Federer, that is clear. Still, how long can future generations of Rolex collectors or clients really relate to a man born in 1925? My next pick.

Read more →

More…


@coronet

My Rolex newsletter
sent once a month.

I respect your privacy. Unsubscribe anytime.

Thank you!

Rolex Wallpapers


Search the Archive

No results found

Terms of Use