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1999 Cartier Crash ref. 2462, sold for 81,900 CHF / Credit: Sotheby’s

HISTORY OF THE CARTIER CRASH

December 21, 2021 in Cartier

The Cartier Crash, a design icon from the 1960s revived every decade or so in glamorous fashion.

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The Edward Hornby Tourbillon Pocket Watch by George Daniels / Credit: Phillips

THE EDWARD HORNBY TOURBILLON POCKET WATCH BY GEORGE DANIELS

December 20, 2021 in Horology, George Daniels

Sold in Phillips’ recent New York Auction for nearly $1.7 million, this pocket watch made by George Daniels for his friend Edward Hornby is a testament to his talent.

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AN ADDICTION CREATED THROUGH MECHANICAL WHIMSY

December 15, 2021 in Opinion
AN ADDICTION CREATED THROUGH MECHANICAL WHIMSY

From the outside looking in, it might be hard to understand why people collect watches and the watch community is as vibrant as it is. I promise, it’s more than just ‘showing off’…

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The Grand Seiko VFA 6186-8000-G that sold for 44,100 CHF / Credit: Phillips

A HISTORICAL OVERVIEW OF THE SEIKO V.F.A. OR ‘VERY FINE ADJUSTED’ WATCHES

December 13, 2021 in Seiko, Grand Seiko

The pinnacle of Seiko’s watchmaking prowess, in quartz or mechanical, starting in the 1970s and brought back in 2018 for the 20th anniversary of the Grand Seiko 9S movement.

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BREGUET'S TRADITION COLLECTION

December 09, 2021 in Breguet
BREGUET'S TRADITION COLLECTION

A collection inspired by the Breguet ‘Souscription’ watches of the 18th century and the company’s first headquarters in Quai de l’Horloge, Paris.

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The Cartier Tank Must SolarBeat / Credit: Hodinkee

THE CARTIER TANK MUST SOLARBEAT

December 04, 2021 in Cartier

The first of its kind: a solar-powered Cartier Tank!

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THE HISTORY OF THE BULGARI SERPENTI

December 02, 2021 in Bulgari
THE HISTORY OF THE BULGARI SERPENTI

For thousands of years, even back in ancient times, the snake has been a motif for wisdom, rebirth, and vitality…

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THE A. LANGE & SÖHNE ARKADE: A LANGE LADIES’ WATCH

November 29, 2021 in A. Lange & Söhne
THE A. LANGE & SÖHNE ARKADE: A LANGE LADIES’ WATCH

Somewhat of a maverick of a wristwatch, one the A. Lange & Söhne Arkade was one of the few horologically inclined women’s watches when it was released.

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THE TRILOGY OF TIME BY ULYSSE NARDIN

November 26, 2021 in Ulysse Nardin
THE TRILOGY OF TIME BY ULYSSE NARDIN

The Trilogy of Time by Ulysse Nardin, a series of neo-vintage watches inspired by Nicolaus Copernicus, Galileo Galilei, and Johannes Kepler.

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Gene Kranz during the Apollo 11 mission

GENE KRANZ AND THE SEIKO 5 6119-8460

November 22, 2021 in Seiko, Historical Figures

Another space watch from Seiko, the Seiko 5 6119-8460, except this one never left Earth’s atmosphere.

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MUHAMMAD ALI’S CARTIER TANK

November 20, 2021 in Cartier, Historical Figures
MUHAMMAD ALI’S CARTIER TANK

What do you get when you mix the world’s greatest boxer with one of the most beautiful watches ever?

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Rolex ‘Hulk’ Submariner ref. 116610LV / Credit: Bob’s Watches

HISTORY OF THE ROLEX ‘HULK’ SUBMARINER 116610LV

November 15, 2021 in Rolex

We’ve seen prices go crazy for a range of watches in the past couple years…

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THE VACHERON CONSTANTIN 1972 PRESTIGE DU FRANCE

November 11, 2021 in Vacheron Constantin
THE VACHERON CONSTANTIN 1972 PRESTIGE DU FRANCE

A watch that follows the Golden Ratio, designed in honour of a prestigious award received by Vacheron Constantin in the 1970s from the French government.

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REVISITING THE SEIKO BELL-MATIC’S HISTORY

November 09, 2021 in Seiko
REVISITING THE SEIKO BELL-MATIC’S HISTORY

The Seiko Bell-Matic, the first Japanese wrist alarm, a gem from the 1960s and 1970s.

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Thor Heyerdahl and one of the Ra models / Credit: Michel Lipchitz/AP

THOR HEYERDAHL’S OTHER EXPEDITIONS

November 07, 2021 in Eterna, Historical Figures

While we know Thor Heyerdahl mostly for his famous KonTiki expedition, in relation to the Eterna KonTiki’s history…

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FOUR ADVENTURES WITH THE ROLEX GMT-MASTER

November 04, 2021 in Rolex
FOUR ADVENTURES WITH THE ROLEX GMT-MASTER

From the Sahara Desert to the North Pole, the Rolex GMT-Master is quite the tool watch.

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THE MOST ELEGANT CARTIER TANK À GUICHETS

November 04, 2021 in Cartier
THE MOST ELEGANT CARTIER TANK À GUICHETS

The Cartier Tank à Guichets, a peculiar iteration of the Cartier Tank that first arose in the late 1920, and has only been revived a few times since.

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DISPLAY CASEBACK OR NOT: THAT IS THE QUESTION

November 01, 2021 in Horology
DISPLAY CASEBACK OR NOT: THAT IS THE QUESTION

The see-through caseback has existed since the early 1900s, starting with pocket watches, and continues to develop more as watchmaking evolves…

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Long Reads

Featured
Inside the Rolex Workforce
Inside the Rolex Workforce

The figures in this article tell the story of a brand that has built one of the industry's largest and most diverse in-house manufacturing workforces, with low employee turnover while keeping the majority of its expertise in a country less than 10% the size of Texas…

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Crazy About Rolex, Indeed
Crazy About Rolex, Indeed

A new Rolex book, Crazy About Rolex, mixes bold typography, vibrant colors, magazine-style layouts and large-format imagery all while talking about Rolex's collections, culture and philosophy…

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Rolex’s Swiss Expansion Challenge
Rolex’s Swiss Expansion Challenge

Rolex display cases may remain empty, but the growing forest of cranes above Bulle has become a visible reminder of the extraordinary lengths Switzerland’s largest watchmaker is willing to go to expand production in one of the world’s most tightly regulated industrial environments…

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The History of the Yacht-Master II
The History of the Yacht-Master II

The Rolex Yacht-Master II can feel sometimes removed from the brand’s other Professional models because of its highly specific purpose. Yet, beneath its polished exterior is one of the most technically complex movements Rolex has produced…

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The Art of the Dial
The Art of the Dial

Amid all the talk of AI taking over jobs, dial manufacturing at Rolex may be among the safest crafts in Switzerland. More than any other part of the watch, it is where beauty, art, technology and expertise meet at the most visible level…

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Wilsdorf's Oyster Turns 100
Wilsdorf's Oyster Turns 100

The story of the watch that managed to shut the world out. Rolex is celebrating, in 2026, the 100 years of the Oyster, the first waterproof and dustproof wristwatch in the world…

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Rolex’s Ambitious Plan for Green Manufacturing
Rolex’s Ambitious Plan for Green Manufacturing

The new 3D renderings provided by Rolex offer the clearest look yet at its future manufacture. Construction began in 2025 just outside the Swiss town of Bulle, and the site is scheduled to open in 2029…

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Dufour on Retail, Innovation, AI
Dufour on Retail, Innovation, AI

At Dubai Watch Week on Nov. 19, 2025, Rolex CEO Jean-Frédéric Dufour offered a rare look at how the brand thinks about its future. He discussed the importance of long-term partnerships, the use of AI in manufacturing, and the balance between innovation and tradition…

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Rolex's Philosophy of Precision
Rolex's Philosophy of Precision

Why in an era of smartwatches, Rolex, a brand now more closely associated with luxury than with instrument making, continues to invest in improving the accuracy of its mechanical movements…

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When Rolex Sets the World’s Clock
When Rolex Sets the World’s Clock

How does Rolex define time? It’s not just about measuring it; it’s about setting the standard. With its atomic clock, Rolex now produces the very second used to calibrate its precision-testing machines and contributes towards the realization of international time…

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Rolex and the Next Generation
Rolex and the Next Generation

Rolex has made training and apprenticeship a key part of its strategy to preserve know-how and prepare the next generation of watchmakers and specialists…

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Rolex’s Hidden Display Studio
Rolex’s Hidden Display Studio

Birds and flowers encased in leather. Airships with metallic skins. Miniature trains climbing mountainsides. For decades, Rolex has relied on Roldeco, a company it owns, to design and produce elaborate window displays that appear in the brand’s stores worldwide…

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Inside Rolex’s Gold Advantage
Inside Rolex’s Gold Advantage

Rolex has built a competitive edge through its little-known "circular gold" system. From washing filings to incinerating polishing cloths, the brand has quietly built a recycling process that helps shield it from gold price volatility…

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Book Review: 'The Making of a Status Symbol'
Book Review: 'The Making of a Status Symbol'

Rolex is often celebrated for its craftsmanship, but “The Making of a Status Symbol” details how the brand’s rise and survival through the quartz crisis was equally driven by a narrative that elevated the watch to a symbol of success…

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Framing the Face of Rolex
Framing the Face of Rolex

Rolex, a brand defined by discretion and precision, rarely releases images of its top executives, making the role of the CEO’s official photographer one of the most exclusive in luxury…

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Rolex Winds Up for Growth
Rolex Winds Up for Growth

Before opening its new manufacture in Bulle in 2029, Rolex is already expanding, turning Romont’s former Tetra Pak site into a production hub and ramping up hiring…

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Crowning Australia
Crowning Australia

Australia is gaining traction as a modest yet promising market for luxury goods. Rolex’s recent play signals the brand is serious about the region’s rise and value…

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Rolex's Ride to the Future
Rolex's Ride to the Future

After a decade of record-breaking success, Rolex’s next chapter hinges on CEO Jean-Frédéric Dufour’s ability to execute on the billions’ worth of capital he has deployed…

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Rolex's (Discreet) Sustainability Goals
Rolex's (Discreet) Sustainability Goals

Companies are talking more about sustainability in marketing materials, financial disclosures and earnings calls. As a privately held company, Rolex is more discreet. But its sustainability goals reach beyond its well-publicized Perpetual Planet Initiatives...

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The Hans Wilsdorf Foundation
The Hans Wilsdorf Foundation

The Hans Wilsdorf Bridge is the most obvious symbol of a power that is so far-reaching people in Geneva speak of a “state within a state.” But it is also so mysterious that some people won’t mention its name…

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Interview With a Dial Expert at Rolex
Interview With a Dial Expert at Rolex

Turning ideas into dials requires rare expertise. Interview with David Riboli, head of watch prototypes at Rolex and expert in the art of dial making…

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Does Rolex Own a Newspaper?
Does Rolex Own a Newspaper?

Rolex bought a daily newspaper in 2020 through an intermediary foundation. As the brand is embroiled in scandal the business deal — estimated at 6.5 million euros — is bringing in dividends…

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Rolex Just Wants to Have Fun
Rolex Just Wants to Have Fun

The new Rolex Deepsea is exemplifying what the brand has always been good at: mixing jewelry with patented innovation. Mixing celebration with adventure. Mixing precious metal with extreme engineering…

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A Rolex New Era Is Coming to You
A Rolex New Era Is Coming to You

We've entered a new era of watch design that goes beyond just a varied palette of colors: This is the era of playfulness, lightness and casualness that is redefining luxury…

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Rolex's Tesla Challenge
Rolex's Tesla Challenge

A new patent filed by Rolex reveals the brand is tackling anti-magnetism again. And the initial testing results broke records, exceeding expectations from Rolex engineers…

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For Bulle, 2029 Is Already Tomorrow
For Bulle, 2029 Is Already Tomorrow

A small city in Switzerland is getting ready for Rolex’s fifth manufacture, a one-billion-swiss-franc project. What is keeping local business owners up at night…

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Rolex in the Future: A Prediction for the Long Term
Rolex in the Future: A Prediction for the Long Term

For 2024 I am predicting the Rolex market will continue to soften as the brand catches up with deliveries. But in the longer term, artificial intelligence will make its way into watchmaking — and not just in watch design or engineering, but also online customer service…

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Why Eddie Braun Is Rolex's Greatest Walking Ad
Why Eddie Braun Is Rolex's Greatest Walking Ad

What's the ultimate resistance test a Rolex Explorer can be put through? Hiking a mountain? River-rafting? Repelling? How about being strapped to the wrist of a stunt double, day after day…

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As Rolex Boosts Supply, a New Market Emerges
As Rolex Boosts Supply, a New Market Emerges

The new Rolex manufacture in Bulle slated to open in six years will help with endless waiting lists. Or will it? India, now the most populous country in the world and the fastest-growing major economy, only counts 25 Rolex boutiques…

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Rolex's Paul Newman Problem
Rolex's Paul Newman Problem

Paul Newman has done more for Rolex than any other brand ambassador, including Roger Federer, that is clear. Still, how long can future generations of Rolex collectors or clients really relate to a man born in 1925? My next pick.

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More…


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