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Dirty Dozen movie poster

Dirty Dozen movie poster

WHAT WERE THE DIRTY DOZEN?

September 06, 2021 in IWC, Longines, Omega

Virtually every modern war (depending on how you define modern) has had timepieces worn in it. Be it pocket watches during the American Civil War or…

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Patek Phillipe Grand Complications ref. 5320G / Credit: Patek Phillipe

Patek Phillipe Grand Complications ref. 5320G / Credit: Patek Phillipe

PERPETUITY IN WATCHMAKING: A LOOK AT WHAT EXACTLY A PERPETUAL CALENDAR IS

September 04, 2021 in Patek Philippe, Horology

The word perpetual, simply being something that happens frequently to the point of seeming endless and uninterrupted. In the watch world…

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Charles von Büren / Credit: Page and Cooper

Charles von Büren / Credit: Page and Cooper

SQUALE: A DIVER'S STORY

September 02, 2021 in Other brands

The world of independent watch brands is something in itself. A wonderful world where brands have managed to build up…

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Citizen Quartz Crystron Solar Cell

Citizen Quartz Crystron Solar Cell

POWERED BY LIGHT: CITIZEN'S ECO-DRIVE HISTORY

August 30, 2021 in Citizen

Citizen, the Japanese watch company and competitor to Seiko, has many of its own unique creations that often fly under the radar…

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WATCHES OF THE BLACK FOREST

August 24, 2021 in Junghans
WATCHES OF THE BLACK FOREST

In less than 40 years since it was founded, Junghans became the largest watch manufacturer in the world. While today it might not be the most…

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THE DOCTOR'S ROLEX

August 22, 2021 in Rolex
THE DOCTOR'S ROLEX

The Rolex Prince from the late 1920s was quite the timepiece and it was revived in the early 2000s for our horological enjoyment…

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SEIKO KINETIC OR A.G.S.?

August 19, 2021 in Seiko
SEIKO KINETIC OR A.G.S.?

The story of what is today known as ‘Seiko Kinetic’ is really one of hard work paying off. What started as an idea in the early 1970s…

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INTERSTELLAR AND THE HAMILTON 'MURPH'

August 17, 2021 in Hamilton
INTERSTELLAR AND THE HAMILTON 'MURPH'

Hamilton has a long and storied history in movies, with appearances in over 500 films since the 1930s…but what about in the modern era?

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Jaeger-LeCoultre Master Control ref. 145.1.89 / Credit: Christie’s

Jaeger-LeCoultre Master Control ref. 145.1.89 / Credit: Christie’s

THE JAEGER-LECOULTRE MASTER CONTROL

August 15, 2021

The story of a fairly well known Jaeger-LeCoultre collection from the early 1990s, the Jaeger-LeCoultre ‘Master’.

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THE CITIZEN PARASHOCK

August 13, 2021 in Citizen
THE CITIZEN PARASHOCK

Citizen’s Promaster line may be fairly well known, but how many know of the Citizen Parashock? The predecessor of the Japanese sports watch collection.

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NOMOS Ludwig 38 datum ref. 231 / Credit: NOMOS Glashütte

NOMOS Ludwig 38 datum ref. 231 / Credit: NOMOS Glashütte

MINIMALISM, BAUHAUS DESIGN, AND WATCHES

August 09, 2021 in NOMOS

When it comes to the watch world there is, naturally, no one better than the Germans at producing Bauhaus watch designs. Ironically, however…

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THE HISTORY OF THE OLDEST DIAMOND COMPANY IN THE WORLD

August 02, 2021 in Other brands
THE HISTORY OF THE OLDEST DIAMOND COMPANY IN THE WORLD

Many may not be familiar with the mere existence of this company as it does, to an extent, fly under the radar…

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THE AUSTRIAN AUTAVIA: JOCHEN RINDT'S 3RD EXECUTION

July 28, 2021 in Heuer
THE AUSTRIAN AUTAVIA: JOCHEN RINDT'S 3RD EXECUTION

Jochen Rindt’s Heuer connection. The legendary F1 driver and the namesake of the Heuer Autavia ref. 2446 3rd execution ‘Jochen Rindt’.

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A vintage Tissot Seastar ref. A-550X on its original bracelet for sale on TVW.

A vintage Tissot Seastar ref. A-550X on its original bracelet for sale on TVW.

A LOOK BACK AT TISSOT

July 26, 2021 in Tissot

A look at the early years of Tissot, ticking since 1853.

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BULOVA ACCUTRON AGAIN

July 19, 2021 in Bulova
BULOVA ACCUTRON AGAIN

Does the history of the Accutron really go back to 1711? Well, the tuning fork does!

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A ‘DEEP DIVE’ INTO THE OMEGA MARINE

July 15, 2021 in Omega
A ‘DEEP DIVE’ INTO THE OMEGA MARINE

In 1932, Omega introduced the world’s first diver’s wristwatch. Dubbed the Omega Marine, it was the first watch specifically tested and approved for diving at significant depths…

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Circa 2000s Breitling Aerospace Avantage ref. E79362 with its original box. For sale here.

Circa 2000s Breitling Aerospace Avantage ref. E79362 with its original box. For sale here.

RETRO AND RUGGED: BREITLING AEROSPACE HISTORY

July 15, 2021 in Breitling

Both retro and rugged, the Breitling Aerospace has been with us for over 35 years now. Although not too many of us have taken notice…

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THE HISTORY OF ONLY WATCH AND THE MOST EXPENSIVE WATCH IN THE WORLD

July 12, 2021 in Watch Industry, Patek Philippe
THE HISTORY OF ONLY WATCH AND THE MOST EXPENSIVE WATCH IN THE WORLD

A look back at the Only Watch charity auction for its 20th anniversary.

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Long Reads

Featured
Inside the Rolex Workforce
Inside the Rolex Workforce

The figures in this article tell the story of a brand that has built one of the industry's largest and most diverse in-house manufacturing workforces, with low employee turnover while keeping the majority of its expertise in a country less than 10% the size of Texas…

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Crazy About Rolex, Indeed
Crazy About Rolex, Indeed

A new Rolex book, Crazy About Rolex, mixes bold typography, vibrant colors, magazine-style layouts and large-format imagery all while talking about Rolex's collections, culture and philosophy…

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Rolex’s Swiss Expansion Challenge
Rolex’s Swiss Expansion Challenge

Rolex display cases may remain empty, but the growing forest of cranes above Bulle has become a visible reminder of the extraordinary lengths Switzerland’s largest watchmaker is willing to go to expand production in one of the world’s most tightly regulated industrial environments…

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The History of the Yacht-Master II
The History of the Yacht-Master II

The Rolex Yacht-Master II can feel sometimes removed from the brand’s other Professional models because of its highly specific purpose. Yet, beneath its polished exterior is one of the most technically complex movements Rolex has produced…

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The Art of the Dial
The Art of the Dial

Amid all the talk of AI taking over jobs, dial manufacturing at Rolex may be among the safest crafts in Switzerland. More than any other part of the watch, it is where beauty, art, technology and expertise meet at the most visible level…

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Wilsdorf's Oyster Turns 100
Wilsdorf's Oyster Turns 100

The story of the watch that managed to shut the world out. Rolex is celebrating, in 2026, the 100 years of the Oyster, the first waterproof and dustproof wristwatch in the world…

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Rolex’s Ambitious Plan for Green Manufacturing
Rolex’s Ambitious Plan for Green Manufacturing

The new 3D renderings provided by Rolex offer the clearest look yet at its future manufacture. Construction began in 2025 just outside the Swiss town of Bulle, and the site is scheduled to open in 2029…

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Dufour on Retail, Innovation, AI
Dufour on Retail, Innovation, AI

At Dubai Watch Week on Nov. 19, 2025, Rolex CEO Jean-Frédéric Dufour offered a rare look at how the brand thinks about its future. He discussed the importance of long-term partnerships, the use of AI in manufacturing, and the balance between innovation and tradition…

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Rolex's Philosophy of Precision
Rolex's Philosophy of Precision

Why in an era of smartwatches, Rolex, a brand now more closely associated with luxury than with instrument making, continues to invest in improving the accuracy of its mechanical movements…

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When Rolex Sets the World’s Clock
When Rolex Sets the World’s Clock

How does Rolex define time? It’s not just about measuring it; it’s about setting the standard. With its atomic clock, Rolex now produces the very second used to calibrate its precision-testing machines and contributes towards the realization of international time…

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Rolex and the Next Generation
Rolex and the Next Generation

Rolex has made training and apprenticeship a key part of its strategy to preserve know-how and prepare the next generation of watchmakers and specialists…

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Rolex’s Hidden Display Studio
Rolex’s Hidden Display Studio

Birds and flowers encased in leather. Airships with metallic skins. Miniature trains climbing mountainsides. For decades, Rolex has relied on Roldeco, a company it owns, to design and produce elaborate window displays that appear in the brand’s stores worldwide…

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Inside Rolex’s Gold Advantage
Inside Rolex’s Gold Advantage

Rolex has built a competitive edge through its little-known "circular gold" system. From washing filings to incinerating polishing cloths, the brand has quietly built a recycling process that helps shield it from gold price volatility…

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Book Review: 'The Making of a Status Symbol'
Book Review: 'The Making of a Status Symbol'

Rolex is often celebrated for its craftsmanship, but “The Making of a Status Symbol” details how the brand’s rise and survival through the quartz crisis was equally driven by a narrative that elevated the watch to a symbol of success…

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Framing the Face of Rolex
Framing the Face of Rolex

Rolex, a brand defined by discretion and precision, rarely releases images of its top executives, making the role of the CEO’s official photographer one of the most exclusive in luxury…

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Rolex Winds Up for Growth
Rolex Winds Up for Growth

Before opening its new manufacture in Bulle in 2029, Rolex is already expanding, turning Romont’s former Tetra Pak site into a production hub and ramping up hiring…

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Crowning Australia
Crowning Australia

Australia is gaining traction as a modest yet promising market for luxury goods. Rolex’s recent play signals the brand is serious about the region’s rise and value…

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Rolex's Ride to the Future
Rolex's Ride to the Future

After a decade of record-breaking success, Rolex’s next chapter hinges on CEO Jean-Frédéric Dufour’s ability to execute on the billions’ worth of capital he has deployed…

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Rolex's (Discreet) Sustainability Goals
Rolex's (Discreet) Sustainability Goals

Companies are talking more about sustainability in marketing materials, financial disclosures and earnings calls. As a privately held company, Rolex is more discreet. But its sustainability goals reach beyond its well-publicized Perpetual Planet Initiatives...

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The Hans Wilsdorf Foundation
The Hans Wilsdorf Foundation

The Hans Wilsdorf Bridge is the most obvious symbol of a power that is so far-reaching people in Geneva speak of a “state within a state.” But it is also so mysterious that some people won’t mention its name…

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Interview With a Dial Expert at Rolex
Interview With a Dial Expert at Rolex

Turning ideas into dials requires rare expertise. Interview with David Riboli, head of watch prototypes at Rolex and expert in the art of dial making…

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Does Rolex Own a Newspaper?
Does Rolex Own a Newspaper?

Rolex bought a daily newspaper in 2020 through an intermediary foundation. As the brand is embroiled in scandal the business deal — estimated at 6.5 million euros — is bringing in dividends…

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Rolex Just Wants to Have Fun
Rolex Just Wants to Have Fun

The new Rolex Deepsea is exemplifying what the brand has always been good at: mixing jewelry with patented innovation. Mixing celebration with adventure. Mixing precious metal with extreme engineering…

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A Rolex New Era Is Coming to You
A Rolex New Era Is Coming to You

We've entered a new era of watch design that goes beyond just a varied palette of colors: This is the era of playfulness, lightness and casualness that is redefining luxury…

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Rolex's Tesla Challenge
Rolex's Tesla Challenge

A new patent filed by Rolex reveals the brand is tackling anti-magnetism again. And the initial testing results broke records, exceeding expectations from Rolex engineers…

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For Bulle, 2029 Is Already Tomorrow
For Bulle, 2029 Is Already Tomorrow

A small city in Switzerland is getting ready for Rolex’s fifth manufacture, a one-billion-swiss-franc project. What is keeping local business owners up at night…

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Rolex in the Future: A Prediction for the Long Term
Rolex in the Future: A Prediction for the Long Term

For 2024 I am predicting the Rolex market will continue to soften as the brand catches up with deliveries. But in the longer term, artificial intelligence will make its way into watchmaking — and not just in watch design or engineering, but also online customer service…

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Why Eddie Braun Is Rolex's Greatest Walking Ad
Why Eddie Braun Is Rolex's Greatest Walking Ad

What's the ultimate resistance test a Rolex Explorer can be put through? Hiking a mountain? River-rafting? Repelling? How about being strapped to the wrist of a stunt double, day after day…

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As Rolex Boosts Supply, a New Market Emerges
As Rolex Boosts Supply, a New Market Emerges

The new Rolex manufacture in Bulle slated to open in six years will help with endless waiting lists. Or will it? India, now the most populous country in the world and the fastest-growing major economy, only counts 25 Rolex boutiques…

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Rolex's Paul Newman Problem
Rolex's Paul Newman Problem

Paul Newman has done more for Rolex than any other brand ambassador, including Roger Federer, that is clear. Still, how long can future generations of Rolex collectors or clients really relate to a man born in 1925? My next pick.

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