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TOURNEAU NO MORE? A HISTORY OF THE RETAIL BRAND

July 07, 2021 in Watch Industry
TOURNEAU NO MORE? A HISTORY OF THE RETAIL BRAND

Given the recent news of the Tourneau brand being wound down by its new owner, Bucherer, we wanted to take a look at the history of the American retail brand – before it’s too late!

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James Dean wearing what looks like a Westclox Wrist Ben on the right and his Elgin pocket watch on the left.

James Dean wearing what looks like a Westclox Wrist Ben on the right and his Elgin pocket watch on the left.

A JAMES DEAN WATCH COLLECTION?

July 05, 2021 in Historical Figures

James Dean is certainly not a watch collector, but we can still gain some insight into his short-lived but remarkable life through his timepieces…

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IWC Fliegerchronograph ref. 3705 / Credit: Antiquorum

IWC Fliegerchronograph ref. 3705 / Credit: Antiquorum

REVISITING THE IWC FLIEGERCHRONOGRAPH

June 30, 2021 in IWC

Produced form 1994-1998, the ‘IWC Fliegerchronograph Keramik’ shook the watch world when it was released with its all black ceramic case! And now? IWC has released a homage…

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1990s Hamilton Khaki Sub 660ft currently for sale. Click here.

1990s Hamilton Khaki Sub 660ft currently for sale. Click here.

LOOKING BACK AT THE HAMILTON KHAKI

June 27, 2021 in Hamilton

Today the Hamilton Khaki comprises the Field, the Navy, and the Aviation lines. What was it like in the past?

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BULOVA’S WARTIME EFFORTS

June 25, 2021 in Bulova
BULOVA’S WARTIME EFFORTS

Bulova really made an effort to assist the American government during the Second World War. Just how big was its impact?

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1950s Paragon Dress Watch for sale here on Toronto Vintage Watches.

1950s Paragon Dress Watch for sale here on Toronto Vintage Watches.

ART DECO HISTORY AND HOROLOGY

June 23, 2021 in Horology

The name ‘Art Deco’ goes back to the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes held in Paris, also where jewelers like Cartier and Chaumet first popularized Art Deco wristwatches for women…

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1967 Rolex Oyster Perpetual ref. 1500 Credit: Analog/Shift

1967 Rolex Oyster Perpetual ref. 1500 Credit: Analog/Shift

KILLER CLOCKS: HOW WATCHES SOLVE HOMICIDE CASES, PART II

June 21, 2021 in Rolex, Horology

Continuing with our story of watches, clocks, and homicide, we arrive at some more modern examples of horology intermixing with crime solving. Where technology plays a critical role in helping investigators.

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18k pink gold and steel vintage Patek Philippe pocket watch / Credit: Van Rijk Estate Jewellers

18k pink gold and steel vintage Patek Philippe pocket watch / Credit: Van Rijk Estate Jewellers

KILLER CLOCKS: HOW WATCHES SOLVE HOMICIDE CASES, PART I

June 14, 2021 in Horology

As far back as the 19th century clocks have been documented helping in some way to solve murder cases. We explore some of those early stories in Part I.

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The Hamilton Pulsar P2 2900 worn by James Bond/Roger Moore in Live and Let Die, 1973

The Hamilton Pulsar P2 2900 worn by James Bond/Roger Moore in Live and Let Die, 1973

THE HAMILTON PULSAR: A TRANS-PACIFIC STORY

June 10, 2021 in Hamilton

From Lancaster, Pennsylvania to Japan, the Hamilton or rather Pulsar has had quite the story. And while it certainly was no superstar watch model, even being mocked by Johnny Carson, it did have a good run for a few years…

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‘Khanjar’ Rolex Sea-Dweller ref. 1665 / Credit: Davide Parmegiani

‘Khanjar’ Rolex Sea-Dweller ref. 1665 / Credit: Davide Parmegiani

SWISS WATCHES AND DIPLOMACY: A SHORT HISTORY

June 07, 2021 in Rolex, Omega, Horology

Gifts are a natural part of diplomacy, but just how much of a role have watches, Swiss watches in specific, played in this process?

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NEW YORK CITY'S MOST ICONIC CLOCKS

June 05, 2021 in Clock Towers
NEW YORK CITY'S MOST ICONIC CLOCKS

New York is known for many things: the culture, the food, the architecture, and the hustle. Today, however, we mapped out some of our favourite clocks in the city…

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Pablo Picasso photographed with the Patek Philippe ref. 2497

Pablo Picasso photographed with the Patek Philippe ref. 2497

PABLO PICASSO AND HIS MYSTERIOUS WATCHES

May 31, 2021 in Patek Philippe, Rolex, Historical Figures

In lieu of the recent auction of Pablo Picasso’s Michael Z. Berger watch for over $250,000, we wanted to look back at the timepieces he is known to have owned and others that are still mysteries…

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Einstein and his gold Longines wristwatch

Einstein and his gold Longines wristwatch

EINSTEIN’S WATCHES

May 19, 2021 in Longines, Historical Figures

Albert Einstein was known as a physicist, a genius, and many other things. However, he has never been known as a watch collector...and probably never will be, as he only owned…

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Old French Rolex Submariner ad

Old French Rolex Submariner ad

SOME MAJOR PLAYERS IN THE 1960s DIVE WATCH MARKET

May 17, 2021 in Rolex, Watch Industry, Seiko, Zodiac

As scuba diving became more popular as a recreational sport, there were a number of watch brands that stood out in the niche - and benefited from their investment long-term.

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Platinum Chronomètre Souverain given to George Daniels by François-Paul Journe / Credit: Christie’s

THE HISTORY OF F.P. JOURNE

May 13, 2021 in F.P. Journe

While today F.P. Journe is somewhat of a household name, in its short but interesting history this wasn’t always the case. The watch brand known as F.P. Journe was founded…

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1994 Audemars Piguet Royal Oak Perpetual Calendar ‘Tuscan’ ref. 25820SP / Credit: Phillips

1994 Audemars Piguet Royal Oak Perpetual Calendar ‘Tuscan’ ref. 25820SP / Credit: Phillips

RARE VINTAGE WATCHES YOU CAN BUY WITH 1 BITCOIN

May 10, 2021 in Audemars Piguet, Rolex, Vacheron Constantin, Opinion

We look at a few vintage watches that are now worth around 1 Bitcoin. Our budget: C$70,000!

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Su Sung’s water clock / Credit: Cambridge University Press

Su Sung’s water clock / Credit: Cambridge University Press

EARLY CHINESE HOROLOGY: SU SUNG’S WATER CLOCK

May 06, 2021 in Clock Towers, Horology

Modern history often doesn’t give China the credit it deserves for its many contributions to the development of science and technology. Su Sung’s water clock is one of…

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Andy Warhol and his Patek Philippe ref. 2503

Andy Warhol and his Patek Philippe ref. 2503

WARHOL’S WATCHES

May 05, 2021 in Patek Philippe, Rolex, Historical Figures

The man behind the Pop art movement may not be widely known as a watch collector, but Andy Warhol was actually more of a watch hoarder. Andy Warhol…

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Long Reads

Featured
Inside the Rolex Workforce
Inside the Rolex Workforce

The figures in this article tell the story of a brand that has built one of the industry's largest and most diverse in-house manufacturing workforces, with low employee turnover while keeping the majority of its expertise in a country less than 10% the size of Texas…

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Crazy About Rolex, Indeed
Crazy About Rolex, Indeed

A new Rolex book, Crazy About Rolex, mixes bold typography, vibrant colors, magazine-style layouts and large-format imagery all while talking about Rolex's collections, culture and philosophy…

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Rolex’s Swiss Expansion Challenge
Rolex’s Swiss Expansion Challenge

Rolex display cases may remain empty, but the growing forest of cranes above Bulle has become a visible reminder of the extraordinary lengths Switzerland’s largest watchmaker is willing to go to expand production in one of the world’s most tightly regulated industrial environments…

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The History of the Yacht-Master II
The History of the Yacht-Master II

The Rolex Yacht-Master II can feel sometimes removed from the brand’s other Professional models because of its highly specific purpose. Yet, beneath its polished exterior is one of the most technically complex movements Rolex has produced…

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The Art of the Dial
The Art of the Dial

Amid all the talk of AI taking over jobs, dial manufacturing at Rolex may be among the safest crafts in Switzerland. More than any other part of the watch, it is where beauty, art, technology and expertise meet at the most visible level…

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Wilsdorf's Oyster Turns 100
Wilsdorf's Oyster Turns 100

The story of the watch that managed to shut the world out. Rolex is celebrating, in 2026, the 100 years of the Oyster, the first waterproof and dustproof wristwatch in the world…

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Rolex’s Ambitious Plan for Green Manufacturing
Rolex’s Ambitious Plan for Green Manufacturing

The new 3D renderings provided by Rolex offer the clearest look yet at its future manufacture. Construction began in 2025 just outside the Swiss town of Bulle, and the site is scheduled to open in 2029…

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Dufour on Retail, Innovation, AI
Dufour on Retail, Innovation, AI

At Dubai Watch Week on Nov. 19, 2025, Rolex CEO Jean-Frédéric Dufour offered a rare look at how the brand thinks about its future. He discussed the importance of long-term partnerships, the use of AI in manufacturing, and the balance between innovation and tradition…

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Rolex's Philosophy of Precision
Rolex's Philosophy of Precision

Why in an era of smartwatches, Rolex, a brand now more closely associated with luxury than with instrument making, continues to invest in improving the accuracy of its mechanical movements…

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When Rolex Sets the World’s Clock
When Rolex Sets the World’s Clock

How does Rolex define time? It’s not just about measuring it; it’s about setting the standard. With its atomic clock, Rolex now produces the very second used to calibrate its precision-testing machines and contributes towards the realization of international time…

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Rolex and the Next Generation
Rolex and the Next Generation

Rolex has made training and apprenticeship a key part of its strategy to preserve know-how and prepare the next generation of watchmakers and specialists…

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Rolex’s Hidden Display Studio
Rolex’s Hidden Display Studio

Birds and flowers encased in leather. Airships with metallic skins. Miniature trains climbing mountainsides. For decades, Rolex has relied on Roldeco, a company it owns, to design and produce elaborate window displays that appear in the brand’s stores worldwide…

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Inside Rolex’s Gold Advantage
Inside Rolex’s Gold Advantage

Rolex has built a competitive edge through its little-known "circular gold" system. From washing filings to incinerating polishing cloths, the brand has quietly built a recycling process that helps shield it from gold price volatility…

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Book Review: 'The Making of a Status Symbol'
Book Review: 'The Making of a Status Symbol'

Rolex is often celebrated for its craftsmanship, but “The Making of a Status Symbol” details how the brand’s rise and survival through the quartz crisis was equally driven by a narrative that elevated the watch to a symbol of success…

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Framing the Face of Rolex
Framing the Face of Rolex

Rolex, a brand defined by discretion and precision, rarely releases images of its top executives, making the role of the CEO’s official photographer one of the most exclusive in luxury…

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Rolex Winds Up for Growth
Rolex Winds Up for Growth

Before opening its new manufacture in Bulle in 2029, Rolex is already expanding, turning Romont’s former Tetra Pak site into a production hub and ramping up hiring…

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Crowning Australia
Crowning Australia

Australia is gaining traction as a modest yet promising market for luxury goods. Rolex’s recent play signals the brand is serious about the region’s rise and value…

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Rolex's Ride to the Future
Rolex's Ride to the Future

After a decade of record-breaking success, Rolex’s next chapter hinges on CEO Jean-Frédéric Dufour’s ability to execute on the billions’ worth of capital he has deployed…

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Rolex's (Discreet) Sustainability Goals
Rolex's (Discreet) Sustainability Goals

Companies are talking more about sustainability in marketing materials, financial disclosures and earnings calls. As a privately held company, Rolex is more discreet. But its sustainability goals reach beyond its well-publicized Perpetual Planet Initiatives...

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The Hans Wilsdorf Foundation
The Hans Wilsdorf Foundation

The Hans Wilsdorf Bridge is the most obvious symbol of a power that is so far-reaching people in Geneva speak of a “state within a state.” But it is also so mysterious that some people won’t mention its name…

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Interview With a Dial Expert at Rolex
Interview With a Dial Expert at Rolex

Turning ideas into dials requires rare expertise. Interview with David Riboli, head of watch prototypes at Rolex and expert in the art of dial making…

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Does Rolex Own a Newspaper?
Does Rolex Own a Newspaper?

Rolex bought a daily newspaper in 2020 through an intermediary foundation. As the brand is embroiled in scandal the business deal — estimated at 6.5 million euros — is bringing in dividends…

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Rolex Just Wants to Have Fun
Rolex Just Wants to Have Fun

The new Rolex Deepsea is exemplifying what the brand has always been good at: mixing jewelry with patented innovation. Mixing celebration with adventure. Mixing precious metal with extreme engineering…

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A Rolex New Era Is Coming to You
A Rolex New Era Is Coming to You

We've entered a new era of watch design that goes beyond just a varied palette of colors: This is the era of playfulness, lightness and casualness that is redefining luxury…

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Rolex's Tesla Challenge
Rolex's Tesla Challenge

A new patent filed by Rolex reveals the brand is tackling anti-magnetism again. And the initial testing results broke records, exceeding expectations from Rolex engineers…

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For Bulle, 2029 Is Already Tomorrow
For Bulle, 2029 Is Already Tomorrow

A small city in Switzerland is getting ready for Rolex’s fifth manufacture, a one-billion-swiss-franc project. What is keeping local business owners up at night…

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Rolex in the Future: A Prediction for the Long Term
Rolex in the Future: A Prediction for the Long Term

For 2024 I am predicting the Rolex market will continue to soften as the brand catches up with deliveries. But in the longer term, artificial intelligence will make its way into watchmaking — and not just in watch design or engineering, but also online customer service…

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Why Eddie Braun Is Rolex's Greatest Walking Ad
Why Eddie Braun Is Rolex's Greatest Walking Ad

What's the ultimate resistance test a Rolex Explorer can be put through? Hiking a mountain? River-rafting? Repelling? How about being strapped to the wrist of a stunt double, day after day…

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As Rolex Boosts Supply, a New Market Emerges
As Rolex Boosts Supply, a New Market Emerges

The new Rolex manufacture in Bulle slated to open in six years will help with endless waiting lists. Or will it? India, now the most populous country in the world and the fastest-growing major economy, only counts 25 Rolex boutiques…

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Rolex's Paul Newman Problem
Rolex's Paul Newman Problem

Paul Newman has done more for Rolex than any other brand ambassador, including Roger Federer, that is clear. Still, how long can future generations of Rolex collectors or clients really relate to a man born in 1925? My next pick.

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