(From Rolex.com)
In a new feature added to Rolex.com, the homepage is using cookies to remember and display the last watch you've viewed on the site.
“Welcome back,” Rolex's official website now says while offering to pick up where you left off. The homepage will also remember how you last configured a watch through the site’s configurator, as well as your recently viewed jeweler’s name and address. You might want to go private mode if you’re researching a gift for a significant other.
While these features are nothing new among major retailers, it is the latest sign Rolex keeps improving its online presence to make the experience more personal to clients.