(Image: Rolex)
Rolex has surprised the public in the past with end-of-year releases. Such pieces as the titanium Deepsea Challenge, in 2022, and the violin-dial Day-Date last year — first revealed on Coronet — have generated quite a holiday buzz for the brand.
It's unclear what Rolex has in store for this holiday, but a desk clock whose designs were filed earlier this year by Rolex with the Swiss Federal Institute of Intellectual Property has yet to be spotted in the flesh. The Rolex desk clock will likely be limited to employees and dealers, but could one day surface at auctions.
The clock’s dial is reminiscent of an Air-King watch, which in turn is inspired from the Bloodhound supersonic vehicle's Rolex-made instruments. The Air-King dial is the only one in the collection with the brand’s logo in green and yellow.