(Credit: Rolex)
It's hard to compete against Google, but Rolex does it well. The watchmaker is taking first place two years in a row as the most attractive employer for young professionals in Switzerland ahead of Google. The Californian tech giant, with 5,000 employees based in Zurich, had ranked first in 2022.
Luxury brands are still a huge draw, according to the just-released Young Professional Attraction Index (YPAI) 2024, a yearly survey by recruitment company Academic Work that included 1,542 Swiss participants aged 18 to 30. Rolex, Patek Philippe, Cartier, Louis Vuitton and Chanel are in the top 10.
Not surprisingly, tech companies remain strong contenders, with Google taking second place and Microsoft coming in sixth. Still, the public sector isn’t far behind, a sign of its strength in Switzerland, with the Swiss Confederation ranked ninth and Geneva University Hospitals (HUG) at twelfth.
(Data: Academic Work)