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THE HISTORY OF THE SEIKO KINETIC DRIVING SYSTEM

April 12, 2022 in Seiko
THE HISTORY OF THE SEIKO KINETIC DRIVING SYSTEM

With the popularity of quartz watches in the late 1980s, lithium batteries started to pile up in landfills everywhere. So, the question arose, what do we do to make quartz watches more sustainable?

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Wrist Aficionado’s NFT collection

WRIST AFICIONADO’S HISTORIC LEAP INTO THE METAVERSE

April 10, 2022 in Other brands

With a reputation stretching back 30 years, Wrist Aficionado is making a move into the digital world, the metaverse to be exact, with its own NFT collection.

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Swatch x Omega Bioceramic MoonSwatch SO33M100

WHAT DOES THE MOONSWATCH MEAN FOR THE MOONWATCH’S LEGACY?

April 08, 2022 in Omega, Swatch

It’s not everyday you can buy an ‘Omega Speedmaster Moonwatch’ for $320, even though in reality the Swatch x Omega MoonSwatch is going for 4-figures now in the grey market…

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Lt. Charles Whitaker’s vintage Rolex – ordered while he was in the Oflag VII-B prisoner of war camp

THE ROLEX HANS WILDORF SENT TO A DUNKIRK POW

April 04, 2022 in Rolex

A British Army lieutenant presumed dead, the prisoner of war camp from the Great Escape, and a Rolex? This story has plenty of intrigue…

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The Orologeria Svizzera from the 1920s, the famous watch shop of the Panerai family.

LOOKING BACK AT VINTAGE ITALIAN WATCH BRANDS

April 01, 2022 in Bulgari, Panerai, Other brands

I think we can agree that when it comes to watchmaking, you don’t typically think Italian. As it turns out, Italy has a rich history of watchmaking, which has often been overshadowed…

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The Carbon Daytona Motley by Designa Individual Watches

DESIGNA INDIVIDUAL WATCHES: A HISTORY OF WATCHES

March 31, 2022 in Other brands

Now and then, one happens to come along and demonstrate complete mastery in such an honest way. In 2022, Designa Individual Watches has proven to do just that in watchmaking…

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The very first Swatch chronograph collection from the early 1990s

The very first Swatch chronograph collection from the early 1990s

SWATCH WATCH HISTORY: WHY ARE SWATCH WATCHES SPECIAL?

March 22, 2022 in Swatch

Many people recognize Swatch watches for their unique design features, very different from the rest of the watches on the market. But few know that…

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Seiko's caliber 9F83

A LOOK AT GRAND SEIKO'S 9F QUARTZ MOVEMENT

March 21, 2022 in Seiko, Grand Seiko

When it comes to quartz movements Seiko is definitely on top. Even if Citizen currently holds the prestige of the most accurate quartz movement, Seiko has history on its side…

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THE AMF VOIT SKIN DIVER WATCH

March 18, 2022 in Other brands
THE AMF VOIT SKIN DIVER WATCH

The AMF Voit watch brand is about as unconventional as it gets, specialized in skin divers throughout the 1960s…

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The Seiko Lord Quartz 7853-7000 and Toyota's electrical vehicle lineup.

HISTORY REPEATS ITSELF: HAS AUTOMOTIVE MANUFACTURING ENTERED ITS QUARTZ ERA?

March 16, 2022 in Watch Industry, Opinion

If you’ve been paying attention, there have been some significant waves in the automotive industry relating to the use and rise of the electric car. Tesla, Chevrolet, Ford…

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REVISITING THE IWC YACHT CLUB’S HISTORY

March 16, 2022 in IWC
REVISITING THE IWC YACHT CLUB’S HISTORY

In 1967, IWC released its first dive watch, the Aquatimer, and another model to accompany it, the Yacht Club - a unique timepiece that mixed sports with luxury.

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The Heuer Monnin Diver ref. 844 / Credit: Shuck the Oyster

HEUER’S FIRST DIVE WATCH: A LOOK AT THE HEUER MONNIN 844

March 14, 2022 in Heuer

Over the years, Heuer has released plenty of stand out and even odd timepieces, just think of the Heuer Kentucky. Last year, another such vintage Heuer was revived for a homage: the Heuer Monnin Diver ref. 844!

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A 1975 Girard-Perregaux ‘Casquette’ ad

THROWBACK TO THE ORIGINAL 1970s GIRARD-PERREGAUX ‘CASQUETTE’

March 13, 2022 in Girard-Perregaux

Not long-ago, Girard-Perregaux re-introduced a special timepiece that was somewhat forgotten in their history. This new timepiece is a homage to an LED, quartz Girard-Perregaux that dates back to the mid-1970s…

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CODE41 IS CHANGING THE FACE OF TRADITIONAL WATCHMAKING

March 04, 2022 in Microbrands
CODE41 IS CHANGING THE FACE OF TRADITIONAL WATCHMAKING

CODE41 is a young Swiss brand whose origins date back to 2016. They are disrupting the flow of traditional watchmaking and innovating the luxury watch market, and here’s how…

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MADE IN GLASHÜTTE'S NEW LEGAL PROTECTION

March 03, 2022 in NOMOS, Watch Industry, A. Lange & Söhne
MADE IN GLASHÜTTE'S NEW LEGAL PROTECTION

The German town of Glashütte, in Saxony, is a small town of only 7,000 people that, much like comparable Swiss municipalities, boasts 11 watch companies.

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TOP 3 MEN’S WATCHES UNDER $100

March 02, 2022 in Seiko, Casio, Timex
TOP 3 MEN’S WATCHES UNDER $100

These three watches are not only great beaters, but themselves come with an awesome history dating back decades…

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THE UKRAINIAN WATCH BRAND BEHIND THE FIRST UKRAINIAN ASTRONAUT IN SPACE

February 27, 2022 in Microbrands
THE UKRAINIAN WATCH BRAND BEHIND THE FIRST UKRAINIAN ASTRONAUT IN SPACE

We’ve talked Russian watches before, but this is the first time we mention any Ukrainian watch brand. And that’s for one simple reason, there aren't many, in fact there’s only one…

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THE MYSTERY OF SEIKO UKIYO-E DIALS

February 25, 2022 in Seiko
THE MYSTERY OF SEIKO UKIYO-E DIALS

Ukiyo-e dials were made in the late 1960s and early 1970s. The designs were based on art from the Edo period. The Edo period, also known as the Tokugawa period, was from (1603-1867)…

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Long Reads

Featured
Inside the Rolex Workforce
Inside the Rolex Workforce

The figures in this article tell the story of a brand that has built one of the industry's largest and most diverse in-house manufacturing workforces, with low employee turnover while keeping the majority of its expertise in a country less than 10% the size of Texas…

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Crazy About Rolex, Indeed
Crazy About Rolex, Indeed

A new Rolex book, Crazy About Rolex, mixes bold typography, vibrant colors, magazine-style layouts and large-format imagery all while talking about Rolex's collections, culture and philosophy…

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Rolex’s Swiss Expansion Challenge
Rolex’s Swiss Expansion Challenge

Rolex display cases may remain empty, but the growing forest of cranes above Bulle has become a visible reminder of the extraordinary lengths Switzerland’s largest watchmaker is willing to go to expand production in one of the world’s most tightly regulated industrial environments…

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The History of the Yacht-Master II
The History of the Yacht-Master II

The Rolex Yacht-Master II can feel sometimes removed from the brand’s other Professional models because of its highly specific purpose. Yet, beneath its polished exterior is one of the most technically complex movements Rolex has produced…

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The Art of the Dial
The Art of the Dial

Amid all the talk of AI taking over jobs, dial manufacturing at Rolex may be among the safest crafts in Switzerland. More than any other part of the watch, it is where beauty, art, technology and expertise meet at the most visible level…

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Wilsdorf's Oyster Turns 100
Wilsdorf's Oyster Turns 100

The story of the watch that managed to shut the world out. Rolex is celebrating, in 2026, the 100 years of the Oyster, the first waterproof and dustproof wristwatch in the world…

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Rolex’s Ambitious Plan for Green Manufacturing
Rolex’s Ambitious Plan for Green Manufacturing

The new 3D renderings provided by Rolex offer the clearest look yet at its future manufacture. Construction began in 2025 just outside the Swiss town of Bulle, and the site is scheduled to open in 2029…

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Dufour on Retail, Innovation, AI
Dufour on Retail, Innovation, AI

At Dubai Watch Week on Nov. 19, 2025, Rolex CEO Jean-Frédéric Dufour offered a rare look at how the brand thinks about its future. He discussed the importance of long-term partnerships, the use of AI in manufacturing, and the balance between innovation and tradition…

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Rolex's Philosophy of Precision
Rolex's Philosophy of Precision

Why in an era of smartwatches, Rolex, a brand now more closely associated with luxury than with instrument making, continues to invest in improving the accuracy of its mechanical movements…

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When Rolex Sets the World’s Clock
When Rolex Sets the World’s Clock

How does Rolex define time? It’s not just about measuring it; it’s about setting the standard. With its atomic clock, Rolex now produces the very second used to calibrate its precision-testing machines and contributes towards the realization of international time…

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Rolex and the Next Generation
Rolex and the Next Generation

Rolex has made training and apprenticeship a key part of its strategy to preserve know-how and prepare the next generation of watchmakers and specialists…

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Rolex’s Hidden Display Studio
Rolex’s Hidden Display Studio

Birds and flowers encased in leather. Airships with metallic skins. Miniature trains climbing mountainsides. For decades, Rolex has relied on Roldeco, a company it owns, to design and produce elaborate window displays that appear in the brand’s stores worldwide…

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Inside Rolex’s Gold Advantage
Inside Rolex’s Gold Advantage

Rolex has built a competitive edge through its little-known "circular gold" system. From washing filings to incinerating polishing cloths, the brand has quietly built a recycling process that helps shield it from gold price volatility…

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Book Review: 'The Making of a Status Symbol'
Book Review: 'The Making of a Status Symbol'

Rolex is often celebrated for its craftsmanship, but “The Making of a Status Symbol” details how the brand’s rise and survival through the quartz crisis was equally driven by a narrative that elevated the watch to a symbol of success…

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Framing the Face of Rolex
Framing the Face of Rolex

Rolex, a brand defined by discretion and precision, rarely releases images of its top executives, making the role of the CEO’s official photographer one of the most exclusive in luxury…

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Rolex Winds Up for Growth
Rolex Winds Up for Growth

Before opening its new manufacture in Bulle in 2029, Rolex is already expanding, turning Romont’s former Tetra Pak site into a production hub and ramping up hiring…

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Crowning Australia
Crowning Australia

Australia is gaining traction as a modest yet promising market for luxury goods. Rolex’s recent play signals the brand is serious about the region’s rise and value…

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Rolex's Ride to the Future
Rolex's Ride to the Future

After a decade of record-breaking success, Rolex’s next chapter hinges on CEO Jean-Frédéric Dufour’s ability to execute on the billions’ worth of capital he has deployed…

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Rolex's (Discreet) Sustainability Goals
Rolex's (Discreet) Sustainability Goals

Companies are talking more about sustainability in marketing materials, financial disclosures and earnings calls. As a privately held company, Rolex is more discreet. But its sustainability goals reach beyond its well-publicized Perpetual Planet Initiatives...

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The Hans Wilsdorf Foundation
The Hans Wilsdorf Foundation

The Hans Wilsdorf Bridge is the most obvious symbol of a power that is so far-reaching people in Geneva speak of a “state within a state.” But it is also so mysterious that some people won’t mention its name…

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Interview With a Dial Expert at Rolex
Interview With a Dial Expert at Rolex

Turning ideas into dials requires rare expertise. Interview with David Riboli, head of watch prototypes at Rolex and expert in the art of dial making…

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Does Rolex Own a Newspaper?
Does Rolex Own a Newspaper?

Rolex bought a daily newspaper in 2020 through an intermediary foundation. As the brand is embroiled in scandal the business deal — estimated at 6.5 million euros — is bringing in dividends…

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Rolex Just Wants to Have Fun
Rolex Just Wants to Have Fun

The new Rolex Deepsea is exemplifying what the brand has always been good at: mixing jewelry with patented innovation. Mixing celebration with adventure. Mixing precious metal with extreme engineering…

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A Rolex New Era Is Coming to You
A Rolex New Era Is Coming to You

We've entered a new era of watch design that goes beyond just a varied palette of colors: This is the era of playfulness, lightness and casualness that is redefining luxury…

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Rolex's Tesla Challenge
Rolex's Tesla Challenge

A new patent filed by Rolex reveals the brand is tackling anti-magnetism again. And the initial testing results broke records, exceeding expectations from Rolex engineers…

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For Bulle, 2029 Is Already Tomorrow
For Bulle, 2029 Is Already Tomorrow

A small city in Switzerland is getting ready for Rolex’s fifth manufacture, a one-billion-swiss-franc project. What is keeping local business owners up at night…

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Rolex in the Future: A Prediction for the Long Term
Rolex in the Future: A Prediction for the Long Term

For 2024 I am predicting the Rolex market will continue to soften as the brand catches up with deliveries. But in the longer term, artificial intelligence will make its way into watchmaking — and not just in watch design or engineering, but also online customer service…

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Why Eddie Braun Is Rolex's Greatest Walking Ad
Why Eddie Braun Is Rolex's Greatest Walking Ad

What's the ultimate resistance test a Rolex Explorer can be put through? Hiking a mountain? River-rafting? Repelling? How about being strapped to the wrist of a stunt double, day after day…

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As Rolex Boosts Supply, a New Market Emerges
As Rolex Boosts Supply, a New Market Emerges

The new Rolex manufacture in Bulle slated to open in six years will help with endless waiting lists. Or will it? India, now the most populous country in the world and the fastest-growing major economy, only counts 25 Rolex boutiques…

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Rolex's Paul Newman Problem
Rolex's Paul Newman Problem

Paul Newman has done more for Rolex than any other brand ambassador, including Roger Federer, that is clear. Still, how long can future generations of Rolex collectors or clients really relate to a man born in 1925? My next pick.

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More…


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