(From Rolex.com)
Rolex on Monday launched a dedicated “Rolex Family” webpage, marking the first time the brand has dedicated a digital space to showcasing its roster of Testimonees.
The new webpage is designed like a picture mosaic of athletes, artists and cultural figures who embody Rolex’s values, from tennis champions to luminaries in cinema and exploration, such as Sylvia Earle, Martin Scorsese — but also Mirra Andreeva, a 17-year-old tennis pro who became Rolex’s newest Testimonee last month.
Each picture links to an individual profile page, which highlights the ambassador’s personal achievements and connection to the brand.
In an era where digital visibility drives consumer perception, the launch of the “Rolex Family” webpage is the latest sign of the marketing value prominent figures have with a brand, not just in the real world but also online.