Rolex’s official website will soon be updated to reflect 17-year-old tennis sensation Mirra Andreeva has joined its prestigious roster of brand ambassadors.
Fresh off a breakout run at the Australian Open, where she reached the fourth round in singles and the semifinals in doubles, Andreeva’s signing continues Rolex’s trend of recruiting players young — often in their teens — before their first major win. Rolex's global director of communication and image, Arnaud Boetsch, is a former tennis pro himself and seems to have a knack for picking talents.
Ranked No. 15 in the world, Russia’s Mirra Andreeva joins an elite group of Rolex Testimonees, including Jannik Sinner, Iga Świątek, Carlos Alcaraz and Coco Gauff, who were signed as teenagers before claiming Grand Slam titles.