(Credit: Rolex)
Rolex will release a new video on its social media channels for World Oceans Day on June 8.
The 1:17 video will highlight explorers and oceanographers leading the discovery and protection of the seas — and Rolex's involvement to support them. The video, which opens with Trieste’s deepest dive in 1960, will emphasize how the brand has switched from supporting exploration projects for the thrill of discovery to one for the protection of the planet.
“As we discovered more, we found a greater purpose: not only to explore but to protect,” Rolex said in the video.