(Photo credit: La Gruyère)
Rolex has hired three construction companies with 275 years of combined experience for its most expensive project to date.
While construction equipment can already be spotted on Rolex's future manufacturing site in Bulle, Switzerland — Rolex received last August an advance authorization to prep the site — the construction won't officially begin until mid-January.
The building permit for Rolex's fifth manufacture was granted last Wednesday by the Gruyère Préfecture, according to public records published on Nov. 29, 2024.
While Rolex typically asks contractors for their discretion, Coronet is reporting that the three companies that have won the bid are Grisoni-Zaugg SA, JPF Construction SA and Antiglio SA, all major players in the construction industry. Grisoni has been in business for over 75 years; JPF, 98 years; and Antiglio was founded in 1898.
Together, next month, they will begin a four-year, one-billion-franc project that will include five buildings, 692 indoor car spaces, 60 spaces for two-wheelers and 684 bicycles spaces.