Image: David Chipperfield Architects
The new Rolex U.S.A. headquarters, a 469-foot-tall commercial building at 665 Fifth Avenue in Midtown, Manhattan, will be completed in late 2025 and open its doors in 2026, David Chipperfield Architects announced on its website.
In an updated rendering depicting the latest iteration of the design, Rolex's new 30-story tower was increased by 50 feet from the original height of 419 feet.
According to diagrams showing the interior programming layout, a new Rolex store will occupy the first four levels. Offices will span floors five through 25, followed by a double-height dining and event space with an adjoining terrace on the top two stories of the tower. A 50-foot-tall mechanical bulkhead and flat roof parapet cap the building. The project started back in 2019, before the pandemic, and had an estimated completion date of 2024.
See pictures of the construction progress here.