Halfway There: Rolex USA's New HQ Takes Shape

(Photo credit: Michael Young/YIMBY)

The construction of the new building on the corner of 5th Avenue and 53rd Street in Manhattan that will house Rolex USA headquarters is halfway through its pinnacle, its upper levels already shrouded in scaffolding, according to pictures taken by Michael Young of YIMBY.

Designed by David Chipperfield Architects with Adamson Associates as the architect of record and developed by the Rolex Realty Company, the 469-foot-tall, 30-story structure will be completed late next year with the ambition of being “the most environmentally sustainable new-build tower in New York.”

The concrete superstructure has risen steadily since Coronet's last update a year ago. Clearly visible now is the cantilever at the northwestern corner, which will eventually be enclosed by the glass curtain wall, creating a three-story atrium for the office lobby. According to diagrams showing the interior layout, a new Rolex store will occupy the first four levels.

(Photo credit: Michael Young/YIMBY)

New Rolex U.S.A. Building Finish Date Revealed

Image: David Chipperfield Architects

The new Rolex U.S.A. headquarters, a 469-foot-tall commercial building at 665 Fifth Avenue in Midtown, Manhattan, will be completed in late 2025 and open its doors in 2026, David Chipperfield Architects announced on its website.

In an updated rendering depicting the latest iteration of the design, Rolex's new 30-story tower was increased by 50 feet from the original height of 419 feet.

According to diagrams showing the interior programming layout, a new Rolex store will occupy the first four levels. Offices will span floors five through 25, followed by a double-height dining and event space with an adjoining terrace on the top two stories of the tower. A 50-foot-tall mechanical bulkhead and flat roof parapet cap the building. The project started back in 2019, before the pandemic, and had an estimated completion date of 2024.

See pictures of the construction progress here.