(Photo credit: Rolex)
Rolex is planning to announce Tuesday a new development to its roster of brand ambassadors, according to a social media post by the brand today featuring the hashtag #RolexFamily and the date of Feb. 25.
The teaser strategy, which is usually reserved for new watch releases, suggests the revelation could carry weight beyond a typical Testimonee introduction.
In preparation for the announcement, Rolex launched earlier this week a new webpage, dedicating a digital space to showcasing its roster of Testimonees, as first reported by Coronet.
Could Leonardo DiCaprio be the next star to join the Rolex family?