Photo courtesy: Sotheby’s
As Rolex announced last August it planned to buy Bucherer, Bucherer said it has just partnered with one of the oldest auction houses in the world, Sotheby’s, to create an ultra-luxury boutique experience. And it will be inside Bucherer’s flagship boutique in Zurich.
"Sotheby's Salon at Bucherer" will let customers buy (and sell) ultra-rare pieces. Situated on an entirely new third floor of Bucherer’s store in Zurich, the Salon is a 160-square meter (1,722 square-foot) space that aims to offer clients an environment with some of the rarest luxury and art items in the world, including jewellery, watches, handbags and accessories, sneakers and high-end streetwear, artworks and sports memorabilia throughout the floor, a press release said.