(Data: WatchCharts.com)
The value of the Rolex GMT-Master II 126710BLRO has reversed trend since April 2024, when rumors of its discontinuation proved wrong at Watches and Wonders, a sign speculators are still very much active on the Rolex market.
The GMT Master II with the red and blue “Pepsi” bezel had been defying Rolex's pre-owned market trends since last autumn, as first reported in these pages, amid speculation Rolex would be discontinuing its ultra-popular BLRO at this year’s Watches and Wonders.
Rumors suggested that the failure rate for the manufacture of the iconic blue-and-red 24-hour bezel for the GMT is so high that Rolex would cut the watch from its catalog.
Even publications like WatchPro reported rumors in November that production of the Pepsi bezel was proving problematic, and the reference would be facing the axe in 2024.