Rolex’s new boutique in Beverly Hills. (Photo credit: Gearys)
Rolex sales in the U.S. are poised to ride the wave of optimism under a freshly re-inaugurated President Trump despite Rolex's price hike and Trump's threats of a 10% tariff on all imports.
For Rolex authorized dealers in the U.S., the specter of increased tariffs has created pricing uncertainty in the brand's largest market, just weeks after Rolex raised prices by at least 7% on precious metal pieces, its second hike in the U.S. in six months.
Still, Trump’s plans for deregulation and tax reductions prompted a burst of enthusiasm from U.S. executives attending the World Economic Forum in Davos this week, according to reports, while on Wall Street the S&P 500 ended just shy of a new record high on Wednesday.
Trump may have inherited a surging stock market, but the level of optimism among investors seen at the Swiss gathering is a sign Rolex sales are likely to benefit from bullish prospects, as luxury spending is often tied to consumer confidence.
(Source: Bloomberg)