(Photo credit: Chloé Lambert)
Rolex’s construction site in Bulle, Switzerland, which is set to become one of the brand’s largest production facilities, has attracted attention in recent weeks, both from curious passersby and, more recently, from thieves.
On May 3rd, an early-morning break-in occurred at the 100,000-square-meter site, during which several storage containers were forcibly opened and equipment was taken. The cantonal police confirmed the incident but did not specify the nature of the stolen materials. Rolex declined to comment.
According to police spokesperson Caroline Aebi, six separate complaints have been filed by companies involved in the project. An investigation is currently underway to determine who is responsible. The incident highlights the challenges of securing large-scale construction sites, even in Switzerland, where Rolex’s expansion plans have otherwise progressed with limited disruption.