Clock couture. (Photo credit: Vogue)
Grace Kelly wore it. Hailey Bieber wears it. Sylvia Earle, Chris Evert, Jennifer Aniston, Kathryn Bigelow, Lindsey Vonn, Rihanna and even Kim Kardashian have worn it.
While initially designed for the male wrist, the Rolex Datejust was first offered for women in 1957, when women fashion were pushing for a more active lifestyle in tune with their daily lives. Grace Kelly made the Lady-Datejust her watch of choice, propelling it to the rank of watchmaking icon. And while Rolex never discloses sales figures, estimates show the Lady-Datejust is the brand’s most sold model.
The rise of the Lady-Datejust is such that an exposition in Paris is dedicated to the model. Starting this week and until March 30, the Lady-Datejust is celebrated through an exposition at the famous Bon Marché Rive Gauche, the oldest department store in the world.