(Photo credit: Rolex.com)
Rolex named Zendaya as its newest Testimonee on Thursday, making her the only actress on the company’s roster. The move follows the appointment of Leonardo DiCaprio just seven months ago, who until today was the brand’s only actor. It marks a departure for a company that has historically aligned itself with athletes, musicians, explorers and even directors.
The brand introduced Zendaya with a one-minute montage set to Ennio Morricone’s “L’estasi dell’oro,” the same clip it used to introduce DiCaprio but with minor changes. The clip closes with her image before showing a 36mm Land-Dweller in Everose gold with diamond-set bezel. The 29-year-old actress is also engaged to actor Tom Holland, who is often spotted wearing Rolex pieces.
By adding Zendaya as its newest Testimonee, only its second movie star on a roster that includes no fewer than 30 tennis players and 58 golfers, Rolex is acknowledging the power of Hollywood to extend the brand’s reach beyond sport and music.