(From Rolex.com)
Rolex streamlined the image of a display case on its website by removing the textured, wavy green pattern. While the shift might be small, it is a sign of the brand's ongoing design tweaks to cater to users' preference for clean and minimalist visuals.
The graphic showing the display case for all timepieces on Rolex.com now features a clean, plain beige background, a change from the wavy design which added an interesting artistic appeal but created a distraction from the product.
Rolex wants the viewer's attention to be directed at the timepiece when it is showcased, a typical strategy for a luxury brand presenting a product. The beige color also complements the Rolex's green banner atop the website.
(From Rolex.com)