Rolex on its social media channels Friday highlighted for the first time the exhibition caseback it equips two of its models since April 2023.
“This sapphire crystal case back marks a new chapter in our watchmaking culture,” Rolex said on its social media channels.
Rolex often posts immersive clips detailing watch components. But it's the first time since the release of the Perpetual 1908 and the new platinum Daytona the brand has highlighted the transparent caseback on social media.
Rolex's mention of “a new chapter” was missing from the press release in 2023 when the display caseback was unveiled at Watches and Wonders. A new chapter is more than a one-off, Coronet believes; it's a fresh, new phase in Rolex's watchmaking future.