A larger portion of Rolex models than any other brand trade above retail. That's according to the latest data available by WatchCharts, Morgan Stanley.
While Rolex commands premiums for the largest percentage of models out of all nine brands tracked by WatchCharts, Patek Philippe watches command the largest premium at +39%, compared to +20% for Rolex. The vast majority of pre-owned watches from brands outside of the Big Four are available at a discount.
Still, at 68% of Rolex watches selling above MSRP on the secondary market, Rolex watches continue to be a good deal when bought at authorized dealers — though less and less as the trend has declined for the past three quarters.