(Photo credit: Rolex)
Rolex is preparing to release a new video ahead of the 2025 Roland Garros tournament, highlighting its continued role as Official Timekeeper of the only Grand Slam played on clay.
Currently unlisted on YouTube, the video begins with a voice-over by Chris Evert and Björn Borg and focuses on the tournament’s distinct challenges. It also features Rolex’s new tagline, Reach for the Crown, first introduced in February as part of a broader shift in its marketing approach.
Set to coincide with the start of the French tennis tournament on May 25, the video features the Datejust 41 in Oystersteel and Everose gold with a chocolate dial and a Jubilee bracelet.
As in all Rolex sponsorship videos, the brand also spotlights its association with top players, including Jannik Sinner, Iga Świątek, Coco Gauff and Carlos Alcaraz.
Watch the video here.