Rolex Testimonee Gustavo Dudamel. (Photo credit: Rolex)
One of the rare news releases Rolex publishes every year is about the Vienna Philharmonic New Year concert slated on Jan. 1st.
“Millions of people in more than 90 countries are able to enjoy the music, which is broadcast live from Vienna’s Musikverein,” Rolex said. Rolex has been Exclusive Partner of this prestigious orchestra since 2008 and, since Jan. 2009, the Exclusive Sponsor of the New Year’s Concert.
Coronet was first to break the news Rolex will be honoring music and the arts with the release of a new Day-Date in 2024. The new Day-Date dial features three parts of a cello outlined in gold color.