Rolex added for the first time details of its sustainability policy on rolex.com, wanting "to meet the needs of the present without compromising the ability of future generations to meet theirs."

Will future Rolex watches include climate-friendly features? Rolex said it is committed to use "innovation and pioneering spirit" to "adapt to tomorrow's challenges." It also wants to reduce its environmental impact in the process, from manufacture to sale.

For the first time, the watchmaker has also built an alert system for anyone to register concerns linked to harmful effects by Rolex’s supply chain related to minerals or metals sourced from high-risk areas or involving child labor.

Earlier this year, Rolex trademarked the name and logo for “Rolex Impact and Sustainability.” In 2019, it launched the Perpetual Planet Initiative.