(Watch photo credit: Rolex)
In a rare move outside the spring release cycle, Rolex quietly added candy pink and lavender dials to the Oyster Perpetual 41 on Friday, the first time either color has appeared in the 41mm size. Both shades had previously been offered in smaller versions of the model.
Rolex’s move comes as the traditional lines between men’s and women’s watches continue to blur. The 41mm case has long been associated with male wrists, while pink and lavender have been favored by female clients. “This unisex trend has been quite obvious for sometime,” a Rolex representative in Geneva told Coronet. By pairing the largest OP size with these two tones, Rolex seems to acknowledge size and color are no longer gender-coded but expressions of taste.
This magazine speculated last month that Rolex would expand the OP line this fall, as the 41mm version had offered only six colors, compared with nine for the 31mm and 36mm sizes. Just last week, a 41mm OP in lavender was spotted by a Reddit user at an official retailer in Hong Kong, as reported by Coronet, before the post was quickly removed.