In a First, Rolex Promotes a Book on Its Website

(From Rolex.com)

In its biggest push yet to promote a recently written book about the history of the Submariner, Rolex is displaying the picture of the book’s cover on its website, with a link to “order now.”

This is the first time the brand is publicizing a book on Rolex.com. The link takes the client to ACC Art Books UK, a Melton, England-based publisher and distributor, where the 252-page tome can be purchased for £100.

Oyster Perpetual Submariner: The Watch that Unlocked the Deep is the first authorized account of one of Rolex's most famous models. Its author, Nicholas Foulkes, received access to Rolex archives, an extraordinary break from tradition in the 119-year history of the brand.

In a press release, Rolex said the book was the first in a series of titles “exploring the brand’s unique watches.”