(Photo credit: Rolex)
The 12th issue of Rolex Magazine is arriving at an authorized dealer near you. Like the previous edition, it contains 150 pages and is free.
In a design change, “THE ROLEX MAGAZINE” is now printed in bold across the front-cover, likely to emphasize its official nature, but also to show the publication is not a plain watch catalog.
Indeed, the magazine invites readers to “Explore The World Of Rolex” with articles ranging from the art of creating a dial to stories of brand ambassadors, as well as its recent Perpetual Planet initiatives.
Rolex usually displays the year’s flagship model on the front — it would have been the GMT-Master II — but the brand decided to go with the new Deepsea dial, the first time the magazine doesn’t feature a full watch. Rolex published a separate 38-page GMT-Master brochure also this year, and it likely wanted to keep the publications visually distinct.