Source: WatchCharts, Morgan Stanley
The Rolex Certified Pre-Owned program continues to expand at a rapid rate, that's according to the latest WatchCharts, Morgan Stanley report out this week, with inventory jumping 1,200 pieces, or 33%, since January, a sign Rolex owners are cashing out during the longest sales decline in recent memory.
Still, official retailers in the CPO program seem to feel less the pressure, as they continue to charge 20% to 40% more than non-CPO dealers in similar areas. They are also few in numbers: Just four CPO dealers hold more than 75% of the total Rolex CPO inventory, according to the latest data.
The 1916 Company remains the most competitive when it comes to Rolex CPO pricing, with an average premium of +18% across more than 900 listings.