Photo credit: Govberg Jewelers
WatchBox, Govberg, Radcliffe and Hyde Park Jewelers announced last week they have merged into a single organization called The 1916 Company, named after the year Govberg Jewelers was founded in Philadelphia. The four entities will sell all their pre-owned Rolex watches through the Rolex Certified Pre-Owned program only.
Executive chairman of The 1916 Company Danny Govberg said the new merged company has around 1,000 Rolex watches that have been through the Rolex CPO process and will be sold with the new international guarantee. He believes the company “will probably be one of, if not the largest certified pre-owned Rolex jeweler in the world.”
Meanwhile, Boston-based and family-owned jeweler Long’s Jewelers, founded in 1878, also announced on Nov. 1st it had started offering CPO Rolex watches for the first time at two Long’s Jewelers stores and online at longsjewelers.com.
Rolex’s U.S. rollout of its certified pre-owned program began in the spring at Tourneau/Bucherer. Watches of Switzerland’s U.S. stores started selling certified pre-owned Rolex watches in August.