The Rolex 1908 Makes an Appearance... on the Tennis Court

Photo courtesy: Rolex

Real-life sightings of the Rolex Perpetual 1908, Rolex's newest collection, have been rarer than Daytona Le Mans'. But that's the watch Polish tennis pro Iga Świątek chose Monday to celebrate her WTA Finals win, in Cancun, re-capturing the world No. 1 ranking in the process.

The very first spotting in the wild of a Perpetual 1908 line was at this year's Met Gala, when Roger Federer who was co-chairing the event, wore the white-gold, black-dial version, just a month after its release.

Since then, the Perpetual 1908 — the 39mm gold watch with an exhibition caseback named after the year the Rolex brand was created — has been seen extremely rarely.

Ms. Świątek was signed by Rolex back in January 2021, at the age of 19. She had been the highest-ranked teenager in women's tennis singles and the first Polish player to win a Grand Slam singles title in history. On Monday, the 22-year-old selected a yellow-gold, white-dial 1908 to celebrate her win.