Dr. Baker Perry (Photo credit: Armando Vega)
Rolex announced Tuesday it had marked the end of a two-year-long Amazon expedition involving seven teams of scientists, the latest sign of the brand's financial wherewithal in conservation projects, unmatched among watchmakers.
The ambitious expedition, which ran from 2022 to 2024, involved explorers, scientists and researchers working with local community members in seven different projects across a huge swath of South America, from the icy peaks of the Peruvian Andes to the Caribbean. The expedition was also backed by National Geographic.
A special issue devoted entirely to the two-year project was published in NatGeo in October. The pictures are also available at Rolex.org, Rolex’s official site about the brand's initiatives. Rolex released Wednesday a short clip on its Youtube channel. Coronet interviewed one of the expedition’s scientists, climatologist Dr. Baker Perry.