Rolex is more omnipresent in sports than ever, the latest sign the brand’s long-term marketing strategy to be the mark of success — as it breaks record earnings — seems to be paying off.
In a Grand Slam tennis tournament sponsored by Rolex, both Men's Singles and Women’s Singles were won this weekend by Rolex ambassadors, raising trophies with a Daytona and a Datejust, respectively.
Meanwhile, the No. 1 golf player in the world, Scottie Scheffler, a Rolex ambassador, logged his 5th PGA Tour win of the season, also wearing a Datejust, in an event attended by legendary player Jack Nicklaus, a Rolex ambassador for more than five decades.
Jamie Chadwick, a 26-year-old car racer recruited by Rolex two years ago, won the Grand Prix of Road America also on Sunday, the first woman to win an INDY NXT road race since 2010. Rolex ambassador Kent Farrington logged his first victory in the CSIO Jumping International de La Baule, an event sponsored by the brand.
And that’s just for this weekend. The world’s leading monohull yacht racing circuit, the 52 Super Series, began Monday, an event sponsored by… you guessed it… Rolex.