Rolex will release a new Wimbledon video on its social media channels next week, as the brand marks almost half a century of sponsoring the oldest tennis tournament in the world.
Rolex’s new video, which contains shots of Rolex Testimonee Carlos Alcaraz, winner of last year's edition, will urge the viewers to “Respect [the tournament’s] heritage, bow to its majesty, honor the legend, uphold the discipline, don't change the rules, change the game.”
The clip contains shots of previous Wimbledon winners and ambassadors of the brand — Rod Laver, Björn Borg, Chris Evert, Stefan Edberg, Roger Federer — and finishes with a Wimbledon-dial Datejust on Oyster bracelet.