Mark Wahlberg. (Credit: @markwahlberg/Instagram)
On Wednesday, Mark Wahlberg shared a 34-second clip on Instagram wearing an exceptionally rare Rolex, previously unseen in public. The watch, a pink gem-set Daytona, was released as an off-catalog piece at Watches and Wonders 2024, leaving its production numbers and price tag a mystery.
A true unicorn in the watch world, this Rolex sparked speculation about its existence, as no photos of the piece surfaced during the event. As expected, the brand provided no details on such highly limited editions.
While this isn’t the first pink Daytona from Rolex, Wahlberg’s version is entirely different from the white-gold Daytona Beach series released in 2000.
Filmed in a Paris hotel, the video captures Wahlberg descending a staircase while promoting Municipal, the clothing line he co-owns, and wearing the luxury timepiece. Featuring a pink sapphire-set bezel, diamond lugs and a pastel “Barbie” pink dial, the watch is mounted on a matching pink leather strap that complements its 18k yellow gold case.
Its appearance on Wahlberg’s wrist marks the first known sighting of this model, nearly a year after its release. At one point in the clip, Wahlberg turns to his friend, renowned New York watch enthusiast Zach Lu, and says, “Real men wear pink.”