(Photo credit: Rolex)
Rolex is expected to announce on Tuesday that Leonardo DiCaprio is the newest brand ambassador — a move that aligns with Rolex’s broader Perpetual Planet Initiative, coming less than one week before the Oscars and five weeks ahead of Watches and Wonders.
It was only a matter of time before the actor — whose environmental advocacy aligns with the brand’s values — joined the Rolex family.
DiCaprio’s partnership with Rolex comes on the heels of several collaborations with Martin Scorsese, a longtime Rolex Testimonee whose alliance with the brand dates back almost a decade.
The number of shared projects between Scorsese and DiCaprio — Gangs of New York (2002), The Aviator (2004), The Departed (2006), Shutter Island (2010), The Wolf of Wall Street (2013) and Killers of the Flower Moon (2023) — is among the highest for director-actor collaborations, underscoring a close friendship that may have led to an introduction to Rolex executives.
Adding another layer to the Rolex partnership narrative is filmmaker and ocean explorer James Cameron, a stalwart Rolex representative who famously directed DiCaprio in Titanic.
As reported by Coronet, DiCaprio was seen wearing a Rolex Daytona at an NBA game last December. It wasn’t the first time the actor was wearing a Rolex watch, but it was an unusual sight nonetheless.