Kevin Costner Rocks Rolex 'Pepsi' for GQ

(Photo credit: Fanny Latour-Lambert/GQ)

The cover star of GQ’s Summer 2024 issue is Kevin Costner in a bright orange anorak — a callback to the actor’s first appearance on GQ's cover in May 1987 — with a Rolex GMT-Master II ‘Pepsi’ 126710BLRO on the actor’s wrist.

Costner is the first star on GQ's cover to wear a watch since Donald Glover wore a Jaeger-LeCoultre Reverso in April of 2023.

The Rolex GMT is not part of Costner's personal collection, we've been told, just an accessory that accompanied Costner throughout the shoot for the magazine’s main feature, where he’s interviewed about “Horizon,” his latest project.

The Rolex is featured with Costner’s cable-knit cardigan as he’s enjoying a beer and again when he gazes into the Pacific Ocean in a faded crewneck sweatshirt. See more photos here.