(Photo credit: Watches and Wonders)
Rolex's new collection will drop at exactly 8:30am CET on Tuesday, April 9, which is 2:30am on the U.S. East coast, 11:30am in Dubai, 14:30 in Hong Kong, 15:30 in Tokyo.
“Everything will be revealed on our platforms at 8:30am Geneva time on April 9,” a Rolex representative in Geneva told me.
While the date is often announced through social media, the time is never made public by Watches and Wonders nor Rolex, allowing the media to break the news. The media service of Watches and Wonders confirms “all Maisons are still under embargo until Tuesday April 9 at 8:30am CET.”
A teaser video from Rolex is expected to be released by April 5th.