Photo courtesy: Artisans de Genève
Swiss-watch customization brand Artisans de Genève, which made the news in August when Maroon 5 Adam Levine revealed his neon Daytona, has once again introduced a new work to its collection.
The brand unveiled on Thursday the new custom watch “Scona” with a blue dial and a midnight-blue ceramic bezel.
The customer, who desired to remain anonymous, said he wanted his Rolex Daytona 116500 to reflect his fond memories of Italian vintage watches, cars and other items, combining vintage lifestyle codes with his passion for traditional watchmaking. "I’ve always been fascinated by this era: the objects, the cars, the unique know-how but also the drive to be ever more creative," he said.
The realization of the dial alone required seven layers of lacquer, each one grained and polished by hand, according to Artisans de Genève.