Time travel. (Credit: Jean-Guillaume Moitte)
Roman numerals on a Rolex dial won't be the only connection the brand has with ancient Rome. Its new manufacturing site, slated to open in Bulle in 2029, happens to sit on a 2000-year-old road built by the Romans.
A group of Swiss archeologists will inspect 400 square meters of the site for the next three months, and they said it won't delay Rolex's plans. Roman roads can reveal objects lost by pedestrians, but they’re also famous for being the clearest testament to the power of the Roman Empire, designed to unite its conquests.
This road first discovered in 2002 is one of the main Roman corridors along the flank of Le Gibloux, a Swiss mountain, according to one of the archeologists. “There is a whole network of well-structured Roman occupation in the Bulle region,” he told the local newspaper, La Liberté.