Rolex’s tennis roster is enjoying a strong season, collecting multiple Grand Slam wins. Italy’s Jannik Sinner, now world No. 1, took Wimbledon over fellow Rolex Testimonee Carlos Alcaraz. On the women’s side, Iga Świątek claimed the trophy wearing a Rolex Datejust, underscoring the brand’s reach at the top of the sport.

For Rolex, Sinner is the prize. At 24, he offers discipline on court and approachability off it, qualities the brand has leaned on since Roger Federer retired. Rolex recently devoted a 10-minute film to him in its documentary series on company ambassadors.

In New York for the U.S. Open, Sinner has become a regular at Osteria Delbianco, an Italian restaurant in Midtown. He was spotted there this week wearing a Rolex Daytona; it was a Submariner the year before. Such visibility matters: unlike Leonardo DiCaprio who rarely wears the product in public, Sinner does; he has been wearing the Daytona since his win at the Australian Open, in Jan. 2025. With youth, marketability and major wins, he represents Rolex’s best chance at a Federer-like successor.

After Federer Era, Rolex Pins Hopes on Sinner

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