Rolex’s future site in Bulle. (Photo: Chloé Lambert)
After more than three decades at Rolex, Hubert du Plessix is stepping down as senior vice president, closing out a 35-year tenure leading the brand’s Infrastructures & Investissements division.
Du Plessix studied law in Paris and spent a short stint in London before moving to Switzerland, where he rose to Rolex’s top ranks. Since joining the company in 1990, he has overseen the brand’s investments and infrastructure, including management of Rolex’s facilities, headquarters and new construction projects. As reported by Coronet, the brand owns significant real estate in Switzerland and abroad.
Du Plessix’s departure comes as the brand pursues one of its most ambitious projects: the construction of a new, one-billion-franc manufacture in Bulle.
Du Plessix’s influence has extended well beyond Rolex. As president of the Swiss Exhibitors Committee at Baselworld, he made headlines in 2020, when a leaked letter revealed his push for MCH Group to refund exhibitors, warning that without fair treatment Baselworld was headed for collapse.