(Photo credit: Rolex)
Rolex is getting ready to drop a new video before the final Grand Slam of the year, the U.S. Open, which begins on Aug. 26. The flagship watch for the tennis tournament will be the steel Datejust, blue dial, a change from the two-tone Datejust, champagne dial, of past years.
The 30-second Rolex video will be released on the brand’s social media channels and is currently unlisted on YouTube.
“Feel the energy, feel it in the air,” says the voice-over in the clip’s opening. That’s because the New York tournament with its ultra-charged atmosphere stands in contrast with another Rolex event last month: the hushed experience at Wimbledon.
Still, the tournament has done well for the brand's Testimonees, including last year's winner Coco Gauff, who is featured in the video lifting the trophy in her maiden U.S. Open title, sporting the Oyster Perpetual, grape dial, now discontinued.
The Oyster Perpetual is Coco's favorite Rolex line, the tennis player has said during an interview with the brand: “It was my first Rolex. It is elegant yet casual so I feel like I can wear it every day.”