(Photo credit: DavidSW)
David Sylvestre-Williams, who co-founded DavidSW in 2008, a pre-owned watch and jewelry dealer based in Orlando and Miami, listed the first 2024 Rolex release, a gold Deepsea, on Sunday, just one month after its unveiling at Watches and Wonders.
The watch — listed in unworn condition — was sold within hours. DavidSW had priced Rolex's newest gold diver at $75,675.00, a $23,570 premium over retail price.
As always, list price doesn't mean it sold for that much. But given how quickly the listing went, DavidSW must have gotten close to its asking price.