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Einstein and his gold Longines wristwatch

Einstein and his gold Longines wristwatch

EINSTEIN’S WATCHES

May 19, 2021 in Longines, Historical Figures

Albert Einstein was known as a physicist, a genius, and many other things. However, he has never been known as a watch collector...and probably never will be, as he only owned…

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Old French Rolex Submariner ad

Old French Rolex Submariner ad

SOME MAJOR PLAYERS IN THE 1960s DIVE WATCH MARKET

May 17, 2021 in Rolex, Watch Industry, Seiko, Zodiac

As scuba diving became more popular as a recreational sport, there were a number of watch brands that stood out in the niche - and benefited from their investment long-term.

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Platinum Chronomètre Souverain given to George Daniels by François-Paul Journe / Credit: Christie’s

THE HISTORY OF F.P. JOURNE

May 13, 2021 in F.P. Journe

While today F.P. Journe is somewhat of a household name, in its short but interesting history this wasn’t always the case. The watch brand known as F.P. Journe was founded…

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1994 Audemars Piguet Royal Oak Perpetual Calendar ‘Tuscan’ ref. 25820SP / Credit: Phillips

1994 Audemars Piguet Royal Oak Perpetual Calendar ‘Tuscan’ ref. 25820SP / Credit: Phillips

RARE VINTAGE WATCHES YOU CAN BUY WITH 1 BITCOIN

May 10, 2021 in Audemars Piguet, Rolex, Vacheron Constantin, Opinion

We look at a few vintage watches that are now worth around 1 Bitcoin. Our budget: C$70,000!

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Su Sung’s water clock / Credit: Cambridge University Press

Su Sung’s water clock / Credit: Cambridge University Press

EARLY CHINESE HOROLOGY: SU SUNG’S WATER CLOCK

May 06, 2021 in Clock Towers, Horology

Modern history often doesn’t give China the credit it deserves for its many contributions to the development of science and technology. Su Sung’s water clock is one of…

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Andy Warhol and his Patek Philippe ref. 2503

Andy Warhol and his Patek Philippe ref. 2503

WARHOL’S WATCHES

May 05, 2021 in Patek Philippe, Rolex, Historical Figures

The man behind the Pop art movement may not be widely known as a watch collector, but Andy Warhol was actually more of a watch hoarder. Andy Warhol…

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1995 Apple System 7.5 ad

1995 Apple System 7.5 ad

THE ORIGINAL APPLE WATCH

May 03, 2021 in Other brands

The Apple Watch has come a long way from its early versions, to having ‘outsold’ the Swiss watch industry in 2019. While you may have first seen the Apple Watch in 2014…

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1975 Ulysse Nardin Chronometer 36000 Cal. NB11QU / Credit: Zeitauktion

1975 Ulysse Nardin Chronometer 36000 Cal. NB11QU / Credit: Zeitauktion

A LOOK AT 1960s AND ‘70s HI-BEAT SWISS WATCHES

April 28, 2021 in Ulysse Nardin, Zenith, Longines

From the first half of the 20th century, increasing the beat rate of watch movements has been a challenge for the watchmakers of the industry. One of the most exciting periods…

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Zenith ‘De Luca’ Chronograph ref. 02.0310.400 / Credit: Vintage Portfolio

Zenith ‘De Luca’ Chronograph ref. 02.0310.400 / Credit: Vintage Portfolio

THE ZENITH 'DE LUCA' DAYTONAS OF THE 1990s

April 26, 2021 in Zenith

The story of Zenith’s Rolex Daytona homage powered by the movement the Rolex Daytona borrowed from Zenith. The story of the Zenith ‘De Luca’ chronographs.

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A LOOK AT TIMEKEEPING IN ANCIENT TIMES

April 24, 2021 in Horology
A LOOK AT TIMEKEEPING IN ANCIENT TIMES

Time is arguably the most important thing we have as humans, and as such it has always been our natural inclination to measure it. The system of time, as we know it…

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My Seiko QZ Quartz 0923-8010-G

My Seiko QZ Quartz 0923-8010-G

THE EARLY SEIKO QUARTZ: FROM SQ TO QZ

April 22, 2021 in Seiko

The story behind the high-end Seiko quartz of the early 1970s that cost more than Grand Seiko: the SQ, QT, QR, and QZ lines.

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Hublot MDM Geneve Chronograph

Hublot MDM Geneve Chronograph

WHAT DO NFTs MEAN FOR THE WATCH INDUSTRY?

April 19, 2021 in Watch Industry, Opinion

Non-fungible tokens, unique tokens that exist on a blockchain and can represent things from artwork to video clips. They’ve recently received a lot of attention, especially…

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Paul Newman wearing the Daytona sold for $17.8 million in 2017

Paul Newman wearing the Daytona sold for $17.8 million in 2017

THE STORY OF PAUL NEWMAN'S ‘PAUL NEWMAN’ DAYTONA

April 14, 2021 in Rolex, Historical Figures

A watch that set records for its almost $18 million sale in auction. The timepiece that belonged to icon Paul Newman and was even nicknamed after him. This is the story of Paul Newman’s…

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WAS THE 95GS REALLY THE FIRST GRAND SEIKO QUARTZ MOVEMENT?

April 11, 2021 in Seiko, Grand Seiko
WAS THE 95GS REALLY THE FIRST GRAND SEIKO QUARTZ MOVEMENT?

Why do people refer to the 95GS as the first Grand Seiko quartz movement? What about the Grand Quartz produced between 1975 and 1980?

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THE TOWER OF THE WINDS

April 10, 2021 in Clock Towers
THE TOWER OF THE WINDS

Although we have typically discussed standard mechanical clock towers – the likes of Big Ben, the Zytglogge, and the Strasbourg Astronomical Clock – the question of how…

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WATCHES FOR THE BLIND

April 07, 2021 in Seiko, Watch Industry
WATCHES FOR THE BLIND

Seiko made a very particular series of watches for blind people in the 1970s and 1980s. These were watches with Braille markers on the dial and crystals that could be lifted up…

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Microacquistions have reached the watch industry / Credit: Paramount Pictures

Microacquistions have reached the watch industry / Credit: Paramount Pictures

MICROACQUISTIONS IN THE WATCH MARKET

March 28, 2021 in Watch Industry, Opinion

Despite the turmoil of the last year in many businesses, including the watch business, a new trend may be taking hold and that is the one of microacquisitions…

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THE PURDUE CLOCK TOWER OF INDIANA

March 23, 2021 in Clock Towers
THE PURDUE CLOCK TOWER OF INDIANA

“One Brick Higher” - A simple quote that inspired the rebuilding of Purdue University’s clock tower and eventually became the spirit of the institution.

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Long Reads

Featured
Inside the Rolex Workforce
Inside the Rolex Workforce

The figures in this article tell the story of a brand that has built one of the industry's largest and most diverse in-house manufacturing workforces, with low employee turnover while keeping the majority of its expertise in a country less than 10% the size of Texas…

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Crazy About Rolex, Indeed
Crazy About Rolex, Indeed

A new Rolex book, Crazy About Rolex, mixes bold typography, vibrant colors, magazine-style layouts and large-format imagery all while talking about Rolex's collections, culture and philosophy…

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Rolex’s Swiss Expansion Challenge
Rolex’s Swiss Expansion Challenge

Rolex display cases may remain empty, but the growing forest of cranes above Bulle has become a visible reminder of the extraordinary lengths Switzerland’s largest watchmaker is willing to go to expand production in one of the world’s most tightly regulated industrial environments…

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The History of the Yacht-Master II
The History of the Yacht-Master II

The Rolex Yacht-Master II can feel sometimes removed from the brand’s other Professional models because of its highly specific purpose. Yet, beneath its polished exterior is one of the most technically complex movements Rolex has produced…

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The Art of the Dial
The Art of the Dial

Amid all the talk of AI taking over jobs, dial manufacturing at Rolex may be among the safest crafts in Switzerland. More than any other part of the watch, it is where beauty, art, technology and expertise meet at the most visible level…

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Wilsdorf's Oyster Turns 100
Wilsdorf's Oyster Turns 100

The story of the watch that managed to shut the world out. Rolex is celebrating, in 2026, the 100 years of the Oyster, the first waterproof and dustproof wristwatch in the world…

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Rolex’s Ambitious Plan for Green Manufacturing
Rolex’s Ambitious Plan for Green Manufacturing

The new 3D renderings provided by Rolex offer the clearest look yet at its future manufacture. Construction began in 2025 just outside the Swiss town of Bulle, and the site is scheduled to open in 2029…

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Dufour on Retail, Innovation, AI
Dufour on Retail, Innovation, AI

At Dubai Watch Week on Nov. 19, 2025, Rolex CEO Jean-Frédéric Dufour offered a rare look at how the brand thinks about its future. He discussed the importance of long-term partnerships, the use of AI in manufacturing, and the balance between innovation and tradition…

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Rolex's Philosophy of Precision
Rolex's Philosophy of Precision

Why in an era of smartwatches, Rolex, a brand now more closely associated with luxury than with instrument making, continues to invest in improving the accuracy of its mechanical movements…

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When Rolex Sets the World’s Clock
When Rolex Sets the World’s Clock

How does Rolex define time? It’s not just about measuring it; it’s about setting the standard. With its atomic clock, Rolex now produces the very second used to calibrate its precision-testing machines and contributes towards the realization of international time…

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Rolex and the Next Generation
Rolex and the Next Generation

Rolex has made training and apprenticeship a key part of its strategy to preserve know-how and prepare the next generation of watchmakers and specialists…

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Rolex’s Hidden Display Studio
Rolex’s Hidden Display Studio

Birds and flowers encased in leather. Airships with metallic skins. Miniature trains climbing mountainsides. For decades, Rolex has relied on Roldeco, a company it owns, to design and produce elaborate window displays that appear in the brand’s stores worldwide…

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Inside Rolex’s Gold Advantage
Inside Rolex’s Gold Advantage

Rolex has built a competitive edge through its little-known "circular gold" system. From washing filings to incinerating polishing cloths, the brand has quietly built a recycling process that helps shield it from gold price volatility…

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Book Review: 'The Making of a Status Symbol'
Book Review: 'The Making of a Status Symbol'

Rolex is often celebrated for its craftsmanship, but “The Making of a Status Symbol” details how the brand’s rise and survival through the quartz crisis was equally driven by a narrative that elevated the watch to a symbol of success…

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Framing the Face of Rolex
Framing the Face of Rolex

Rolex, a brand defined by discretion and precision, rarely releases images of its top executives, making the role of the CEO’s official photographer one of the most exclusive in luxury…

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Rolex Winds Up for Growth
Rolex Winds Up for Growth

Before opening its new manufacture in Bulle in 2029, Rolex is already expanding, turning Romont’s former Tetra Pak site into a production hub and ramping up hiring…

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Crowning Australia
Crowning Australia

Australia is gaining traction as a modest yet promising market for luxury goods. Rolex’s recent play signals the brand is serious about the region’s rise and value…

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Rolex's Ride to the Future
Rolex's Ride to the Future

After a decade of record-breaking success, Rolex’s next chapter hinges on CEO Jean-Frédéric Dufour’s ability to execute on the billions’ worth of capital he has deployed…

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Rolex's (Discreet) Sustainability Goals
Rolex's (Discreet) Sustainability Goals

Companies are talking more about sustainability in marketing materials, financial disclosures and earnings calls. As a privately held company, Rolex is more discreet. But its sustainability goals reach beyond its well-publicized Perpetual Planet Initiatives...

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The Hans Wilsdorf Foundation
The Hans Wilsdorf Foundation

The Hans Wilsdorf Bridge is the most obvious symbol of a power that is so far-reaching people in Geneva speak of a “state within a state.” But it is also so mysterious that some people won’t mention its name…

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Interview With a Dial Expert at Rolex
Interview With a Dial Expert at Rolex

Turning ideas into dials requires rare expertise. Interview with David Riboli, head of watch prototypes at Rolex and expert in the art of dial making…

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Does Rolex Own a Newspaper?
Does Rolex Own a Newspaper?

Rolex bought a daily newspaper in 2020 through an intermediary foundation. As the brand is embroiled in scandal the business deal — estimated at 6.5 million euros — is bringing in dividends…

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Rolex Just Wants to Have Fun
Rolex Just Wants to Have Fun

The new Rolex Deepsea is exemplifying what the brand has always been good at: mixing jewelry with patented innovation. Mixing celebration with adventure. Mixing precious metal with extreme engineering…

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A Rolex New Era Is Coming to You
A Rolex New Era Is Coming to You

We've entered a new era of watch design that goes beyond just a varied palette of colors: This is the era of playfulness, lightness and casualness that is redefining luxury…

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Rolex's Tesla Challenge
Rolex's Tesla Challenge

A new patent filed by Rolex reveals the brand is tackling anti-magnetism again. And the initial testing results broke records, exceeding expectations from Rolex engineers…

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For Bulle, 2029 Is Already Tomorrow
For Bulle, 2029 Is Already Tomorrow

A small city in Switzerland is getting ready for Rolex’s fifth manufacture, a one-billion-swiss-franc project. What is keeping local business owners up at night…

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Rolex in the Future: A Prediction for the Long Term
Rolex in the Future: A Prediction for the Long Term

For 2024 I am predicting the Rolex market will continue to soften as the brand catches up with deliveries. But in the longer term, artificial intelligence will make its way into watchmaking — and not just in watch design or engineering, but also online customer service…

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Why Eddie Braun Is Rolex's Greatest Walking Ad
Why Eddie Braun Is Rolex's Greatest Walking Ad

What's the ultimate resistance test a Rolex Explorer can be put through? Hiking a mountain? River-rafting? Repelling? How about being strapped to the wrist of a stunt double, day after day…

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As Rolex Boosts Supply, a New Market Emerges
As Rolex Boosts Supply, a New Market Emerges

The new Rolex manufacture in Bulle slated to open in six years will help with endless waiting lists. Or will it? India, now the most populous country in the world and the fastest-growing major economy, only counts 25 Rolex boutiques…

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Rolex's Paul Newman Problem
Rolex's Paul Newman Problem

Paul Newman has done more for Rolex than any other brand ambassador, including Roger Federer, that is clear. Still, how long can future generations of Rolex collectors or clients really relate to a man born in 1925? My next pick.

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More…


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