(Data: WatchCharts)
WatchCharts and ChronoPulse agree: The Rolex overall market has been dropping for the last nine quarters, having peaked in May 2022 alongside crypto, which was likely not coincidental.
In WatchCharts' most recent report, which looks at the top 30 models within the brand, Rolex value dropped 7.2% year over year. Will Rolex availability soon be back to normal?
As the Rolex market continues to drop and watch flippers exit the market, watch media are predicting the waiting lists are next. But reports of their deaths are greatly exaggerated.
The Rolex market is standing higher now than it was when the world entered a pandemic, in mid-March of 2020, and people had money to burn. Rolex display cases were empty then and had been since late 2018.
If you had bought a Rolex watch at market value on March 15, 2020, before the biggest market rally in Rolex’s history, you could still pocket a 18.9% profit today, after a staggering nine-quarters-in-a-row decline.